On the construction and popularization of local websites

Source: Internet
Author: User

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On the construction and popularization of local websites: Therefore, the local station is the website which is set up for the area. But the local station also divides into the synthesis class and the partial characteristic class two kinds.

Since the choice is to build a local station, then the early days, whether the theme of the site or to the operation of the promotional publicity, should be highly focused on localization in this area.

As for the theme of the local station, whether it is to build a comprehensive class site or to build a biased site, first of all to understand the local culture, to find local characteristics of content, resources, projects to the site one-time positioning. This is very important, because if the location is wrong, the next site layout, operating routes will also be different, indirectly this will determine the success of your site after the key.

Moreover, must locate the website content to face the user group, such later propaganda can play the multiplier effect.

A metaphor: "If you are building a local integrated mall station, the main publicity to face the user is naturally local consumers can achieve results." But if you are building a local home mall station, the main publicity is to face the whole consumer is not up to the best effect, but should be that part of the household. As regards the promotion of local stations, apart from making full use of the major search engines, I think it is better to devote a lot of attention to local publicity.

Because no matter how bad you SEO level, short time can bring a lot of traffic to the site, but in the end these are not suitable for local Web site development. The real value to your site is actually only local users. Only the core of the site to face local users, and local users to accept you, this is a truly successful place station.

Then how is the website right after the local publicity? In fact, as long as you observe, you will find a lot of quick publicity methods, the following to recommend a few small investment quick way of publicity:

One, banner propaganda

Banner propaganda refers to the banner or flag which has its own local station propaganda language hanging on both sides of the road, to achieve the propaganda effect. As long as you are not in the first class city, it is easy to talk about this business with the department concerned. or directly printed stickers with the street stickers, of course, this is a bit uncivilized.

Ii. Promotional Activities

There are often sites and some businesses or interest groups regularly held activities, you just contact them in the name of the sponsor, generally can be reached cooperation, as to the sponsorship of items (printing clothing, mobile phone accessories, souvenir cups, etc.) and how to further publicize this will have their own opinions.

Third, internet cafes publicity

All over the Internet cafes, in addition to the card will be printed with eye-catching text often sent outside, the most ideal method or directly to find the owner of the Internet café to talk about all the computer when the screen display ads, of course, this is certainly a bit difficult, but it is not completely impossible to achieve.

Four, Bus publicity

All over the bus handrail advertising, which is also a small investment promotion way. When you are in contact with advertising, only said to do a few lines to try the effect of it, so the money spent naturally less.

It is worth mentioning that no matter how the publicity, as long as you operate a local station, as long as you do, can persist for two or three years, that basically will have a certain grade, this has been confirmed!

All these are required to be the webmaster's vision for investment to publicize, but the effect is quick and sure. Others such as writing soft text, blogs, forums and other free publicity methods are familiar to the back. This is not a small number, due to the time relationship, on the temporary write here, and then continue to discuss various types of site operation and promotion. This article is an original works, such as reproduced share, remember to retain the source of the article. Purchase and purchase distribution network http://www.zngou.com

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