On the construction of the relevance of website optimization

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With the search engine algorithm constantly updated and improved, the site of factors in the site's ranking and weight of the impact of more and more, and the relevance of this factor is also more and more obvious impact. So how to improve the relevance of the site content? And where should pay attention to the construction of the correlation? The author makes the following points, for your webmaster friends reference.

The domain name of the website.

With the development of the Internet, the number of websites has exploded, the good domain name is almost all registered, plus a lot of domain name quotient, farmers and other "fried group" influence, the value of domain name is also getting higher. Now want to register a good domain name is almost impossible, want to buy from other people to fit the site's domain name, the price must be not low. If you can have a strong correlation with the industry, in line with user habits, a brief and good memory of the domain name, the search engine to some extent will think that the site side has a certain strength, but given a certain innate weight. So how does the domain name correlate? That is, the domain name contains keywords, such as the Web site to do the table, the domain name can contain "Biao" or "watch"; Socks site, domain name contains "socks" or "socks"; the website of the shoe contains "Xiezi" or "shoes"; The domain name contains "SEO" and so on.

Second, the website label.

1, the title of the page, description.

The title and description of the site should contain keywords, and the more forward, the better the ranking of this keyword. So generally the main keyword in front of title. Here need to pay attention to IS, avoid keyword accumulation, especially in the description do not deliberately piling keywords, should be a natural point to insert a few keywords, and to achieve the description of a strong readability. Because if the site appears in the Search engine results list, then the overview is generally a Web page description tag, so the description tag should be as much as possible to attract customers click. If the user sees all is the keyword accumulation, then the website in the user's heart image is likely to be greatly reduced, the user naturally also will not go to click, enters your website.

2, the relevance of the text.

Web content should be around the page's keywords to expand, if the content and site keyword is not the same as the horse, the search engine will naturally think that the quality of the page is low. Here colleagues should pay attention to H1, H2 and so on to label content and subject-related.

3. ALT Description label.

The pictures in the Web page should use the ALT description label. The contents of the ALT tag can also contain keywords to improve the relevance of the picture and the page, but also avoid the use of keyword piling, it is best to use a short sentence to summarize the content of the picture.

Third, the navigation directory.

The site's navigation directory can also be optimized for relevance. To Baidu Encyclopedia For example, the Encyclopedia of Navigation contains "nature", "culture", "Digital Museum" and other columns, corresponding directories are: "Ziran", "Wenhua", "Museum." Here need to be reminded that if the site is mainly to do Baidu rankings, the proposed use of pinyin, if it is to do Google optimization, it is recommended to use English words.

Iv. Relevance of links.

Web page URL can also do relevance optimization, the same can be inserted in the link keyword. Similarly, Baidu Encyclopedia as an example, the natural, cultural, digital museum corresponding links are: "baike.baidu.com/ziran/", "baike.baidu.com/wenhua/", "baike.baidu.com/museum/".

Do a good job in the site's internal relevance, not only to allow users in the Web page has not finished loading, you can learn from the Web page links to the theme of the page, conducive to user experience, but also to make the search engine understand the site and the theme of each page.

This article by Hunan SEO (original http://www.hntui.com/jingyan/56.html) stationmaster Long Jun original edit, reprint please indicate the source, the niche is grateful, thanks!