On the construction planning and detail improvement of marketing website

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Marketing-type site, as the name suggests, is to integrate a variety of network marketing concepts and Web site operations management methods, not only pay attention to the professional website construction, improve the technical details. Pay more attention to improve the site in the course of the operation of the search engine optimization, user experience and other aspects of the advantages, so as to achieve the continuous growth of web site traffic, and ultimately achieve the goal of marketing-oriented web site, to the Web site to profit the sustainable development of a virtuous Through the following aspects of a simple overview of marketing Web site Construction planning and detail improvement:

1, faster access speed, stable website operation.

The stability of the website and the speed of visit is always the first factor to be considered in the site survival. Improve the stability of the site, mainly depends on the performance of the Web server, so choose a good server, very important. Depending on the target customer base of the site, determine the location of the site server. Considering the actual network situation in China, we can consider multiple routing access, independent IP and other basic configuration. Have a good server, and then consider the site's technical aspects of the details of the perfect. Try not to use large-face animations or pictures. All Web site decorative pictures, it is best to use CSS background image positioning technology. Focus multiple small pictures on a single picture. Using CSS background-position to realize the picture according to the coordinate display. HTML files and CSS style files maximize code simplicity, and CSS is best encapsulated in a single file. JavaScript script files are best encapsulated in a single file, reducing the number of DNS queries and increasing the speed of your Web site. If there is a condition, it is best to achieve the static generation of the whole station, this to the website optimization Although said to help is not very big, but to improve the speed of Web site access, reduce the pressure of the server to help very much.

2, reasonable website structure, distinctive website theme.

The website structure is a more extensive topic. In my opinion, a reasonable website structure should follow some of the most basic elements.

The first clear, unified and unchanged site navigation. Cannot be the homepage is one kind of navigation way, inside the page is other way. So that the entire site navigation is very messy. And the way to navigate the best use of the most basic text link, and do not use pictures, flash, JavaScript and other ways to achieve.

The second perfect, rich content of mutual link. Ensure that every page of the site has reached the link, and the Customer browsing content, at any time can return to other pages. And the way to link is best to unify, for example: relative path way, absolute path way.

Third site levels of hierarchy, index page, list page, content page.

Distinctive site theme, refers to the site to customers and search engine presents what kind of content, say simpler, is the site to tell search engines and customers, what we do. This theme is like an article, a good article should have a bright theme, what all have, what all do, the theme of confusion, will lead to the loss of the theme site. There is no advantage without a prominent theme. In fact, the theme of the site is to optimize the keyword, too many keywords, and will not bring more ideal results. The title of each page of the website, the content should be around the website theme to organize. Web page title content is not the same, but the central idea is always around the whole station theme to carry out.

3, rich, high correlation, original website content.

The soul of the website is always content. The content of the website is rich, whether the correlation is high, content is alone one or two without. These are very important to the operation of the website. Good content to highlight the theme of the site. Corporate website content to highlight the company's advantages, product advantages, service advantages. Be good at capturing potential customers ' eyeballs. The content of the site will be continuously updated.

4. Complete service system and perfect marketing function.

A Web site is a tool for providing visitors with services. Need to have a complete service system, to timely solve the visitor questions and problems. Pre-sale, sale, after-sale service process to be perfect. The website must also have the tools or channels to communicate with each other. Like the traditional contact way to complete, real-time communication functions need to have, Web site access statistical analysis should also be essential.

5, efforts to improve the wide range of links.

The total number of foreign links on the site. At present the basic special certificate of the Internet, is the link of net and net. Search engines must also keep track of these external links, which is an important reference for the search engine to understand the value of the site. Links are like websites that open the window to the world, and it's important for visitors and search engines to find your site in different places. But also pay attention to the linked object, not all links are advantageous. The so-called learns, howl.

6, sincere attitude, honest business.

Sincerity is the best weapon to impress others, honesty is the most powerful guarantee to cooperate with others two times. A good website, a valuable, sustainable profit site, is to let visitors realize your sincerity, feel your honesty.

The above mentioned is the new network (www.0769xp.com) Web site planners in the planning of marketing-oriented web site some of the experience outlined. The wrong place, please understand. You can express your opinion to improve the concept of marketing-oriented websites. Let us do the site is a good profit site, so that the site become a good helper of our cause, become a good tool for the survival of the webmaster.