On the construction station of local travel agencies and the optimization of tourism websites six little Suggestions

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As the seasons change rapidly, the tourist season also followed, many tourists want to travel to major tourist attractions this summer, especially some of the tourist cities to go out, and for tourists, many people want to directly through the Internet to find travel agents and complete with a series of processes, Perhaps this way is to make visitors look simpler and quicker. At present, the local tourism site is already flying or even the front of all appear in the search engine, perhaps such benefits can allow visitors to a number of tourist attractions or travel agents choice.

Recently, the author has been responsible for the local tourism website optimization work in Guizhou, in the process of optimization also summed up a lot of details of experience, from the current situation can see the local tourism site in a significant rise, a lot of local travel agencies in the construction of some tourism sites on the Internet, and in style, The content is almost the same, although it is the same in different provinces. Whether it is a large travel agency or a small and medium sized travel agency is building its own website, then in the hiring of some SEO personnel to do site optimization, it is very good, but in the process of building and optimizing the site I think to pay attention to, the following author talking about the local travel agencies under construction stations and optimize the site six little suggestions.

First, clear the location of tourism website and do a good job planning

When doing a travel site to determine the location and planning of the tourism site, this is the most important point, the current travel site is very much, from Baidu on a random search are large and small, all kinds of tourism sites, and search out the site has its own characteristics, unless it is a city of tourism sites have the same characteristics, So you have to do a good job positioning, when the best positioning to plan for the future.

For example: Now many tourism websites are divided into domestic tourism, surrounding tourism, foreign travel, local tourism, these are a travel site most commonly appeared, I think if you want to do a good job of local tourism site in the positioning is very important, local tourism sites can locate local tourist attractions and surrounding attractions on it, If it is a large tourism site can be located to the domestic attractions or foreign attractions, such a positioning can allow the site to develop a feature. This is the early stage, if the late site development, you can locate other. When these are positioned to plan the future how to develop how to do, this is very important, but the author has always believed that the long-term development of tourism sites is a victory.

Second, the choice of tourism has the advantage of the domain name and stabilize the server

When the site is well positioned, start to choose the domain name and site space, in fact, the author is still more important, the first two days in a friendship link exchange Group saw a lot of just online several months of the site, the use of almost all virtual hosts, There are only a few larger tourist sites using stand-alone servers or stand-alone IP virtual hosts, from this point found that many travel agents did not go to this choice, which greatly affected the overall development of the site, and the domain name a lot of travel sites do very well, are the choice to remember and the local city name similar to the letter or double spell and three spelling domain name. So I think the time in the domain name and space to choose good, especially the server must be stable.

For example: The author has been in the optimization of the local tourism site domain name for gzly.cn, this domain name represents Guizhou tourism, with the local is very consistent, and short good remember, so in the registration of the domain name to choose the appropriate. Next is the space in the selection site, I think this to choose a more stable host, you can go to the million network to buy the host, often use million nets host know its stability is very good, you can use cloud Host, VPS, stand-alone server, if you do not want so expensive can buy a virtual host plus a separate IP can, Ensure that the future of the site is stable.

Third, to find the right to do travel site construction procedures

When the domain name and the site space selection is good to choose the site program, in the selection of tourism web site procedures to do a good job of thinking, do not look at some of the interface is beautiful just very appealing to the user's eye of the program, now the tourism site has a lot of development is good, take over can directly use and directly add content on it, this author is not recommended , because in the purchase of this program of travel agents not only your family, there are many homes are in the purchase and use of this set of procedures, so the author's proposal is to find suitable for travel site to do the construction of the program, the author recommended two of the CMS development.

For example: In the construction of the site when the choice of CMS two development, and then according to their own requirements to the Web site to design and development, do not choose those finished tourism procedures, if the use of those programs to the late site optimization brings trouble, but the two CMS development and others to develop a good program is different, In particular, the flexibility of dedecms is very strong, you can freely go to the development of the site, so as other web site procedures are not the same.

Four, design the user and the spider has the friendly experience the page

When the program is selected, start designing the overall page of the site, and the design of the page to have a very good user experience, which is the most important on the page of a rule, now Baidu is very attached to the user experience, especially a website page, if there is no user experience and spider experience, such a site will have no development significance, So design a page with a friendly experience.

For example: When you design a travel site page, you can first look at some of the large tourism site page is what, and then communicate with others, to see exactly what kind of site page for users and spiders have a better experience. On the page must carefully consider to design, generally speaking, the main navigation of the site is very important, the design of the main navigation can allow users and spiders directly to find their own content, and then other content, such as tourist attractions, travel strategy, travel latest news. Tourist attractions such as purchase tickets are displayed on the home page to the user.

V. To add original content to the website regularly

When the entire site is built after the site content, the site content has always been webmaster and Baidu Concern, a site to develop, want to give users experience, you must go to the ultimate content to do the best original. and local tourism site in the initial optimization must be the content of the start, the author suggested that the site is regularly added original content.

For example: What is the law? can be considered from the angle of time, number of articles, such as the author in a travel site to write original articles and add articles are regular to add, you can in the morning every day in the afternoon, can be in the same time period can be, these must be long-term to do down, So there are a lot of benefits to adding original articles with regularity.

Six, to the tourism site to publish high-quality natural outside the chain

Finally, to the site to release High-quality natural outside the chain, now Baidu to fight the chain is still very strict, a lot of local tourism site webmaster do not know how to release the chain, especially a lot of webmaster are still in the signature outside the chain, now do not dare to do, but the author gives the suggestion is to choose Webmaster Web postings, can choose to classify information network, these are to do a tourist website, especially the post of Webmaster network articles reproduced rate is very high, and are natural outside the chain.

For example: the author in Guizhou tourism website published outside the chain, the first, is from the webmaster net contribution to get outside the chain. Second, from the classification information network to obtain the chain. These two points are desirable, and the 3rd is Friendship links. In particular, webmaster network contributors, write articles must be related to tourism, and now Baidu attaches particular importance to the relevant outside the chain content, and the classification of Information network to publish the same content as the tourism site, such as travel guide, travel common sense, but also the experience of Baidu is also the preferred path. Then is the link, and the weight of a similar site exchange friends chain, if the money can be private and high weight of the site to spend money to link is possible.

The above is the Guizhou tourism Network http://www.gzly.cn/Original editing, the above is the author of the six little suggestions, this is also the author in peacetime optimization of the experience of the site, for the online travel site has a lot of help, and finally wish Guizhou tourism website can get a good performance.