On the content, structure and keywords of web site in search engine optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Search engine Optimization (SEO) is a very deep knowledge, and will be affected by the new technology or the engine algorithm, no one on this road seniority who is the most cattle, only continuous learning to better master this technology, but also said that the engine optimization is an art, She to some extent let me feel that the internet is not a cold machine and only the logic of the program, the Internet is a place full of feelings and wisdom, we have to keep a curious and motivated mentality to learn. Today, I mainly talk about some of my feelings and experience!

What about the articles that appeal to users?

1, the content original article most attracts the user

In fact, now reprint or two times the phenomenon of editing posts is very common, the author has found such a phenomenon before, even if the hot news every day, you can find in the search engines are the same, the content is the same, you can see that the source of this article is only one, Then if you can not be ranked in the first search engine, users will not be clicked, then you have no conversion rate, this looks like a long time, those who simply reprint the article site will lose a lot of users. Want to attract users, the article must be original, each editor or author have their own writing style, the same content in different people under the pen has different feelings under the inside, so original it!

2, it is best to have their own views, of course, this point can not be too extreme, because you want to curry favor with the views of the viewer, you can only be a middleman to say these views and add a little comment, we Chinese people do like the mean and the line, then here you also moderation!

Second, how to select keywords?

Keywords have five kinds, are the core keywords, related keywords, long tail keyword, error keywords and rare keywords, the following author and everyone discussed the five kinds of keywords is how, and how to choose the keyword for their own!

1. Core keywords

As the name suggests, the core keyword is the most direct description of a website, for example, a movie download site, it is the most direct description is "movie download", but this keyword is certainly difficult to do up, because the provision of film download excellent site is a lot of, this keyword before they "Occupy" the!

2, Related keywords

For example, when you answer questions about Baidu, when you are finished, you will find that there is a problem related to the question, here is the keyword, in fact, more clearly said should be related content, such as the site inside the icon label alt relevance, the picture if it is a lady, You can not write Alt as an NBA star Oh, this is irrelevant, and the content of the site want to relevance and links of relevance, I can not a web design site to the furniture store site to do links Ah!

3, Long tail keyword

This good understanding, for example I have a keyword is "web design", if you use this to do the keyword then it must be competitive but others, but we can start from the region, is to build a long tail keyword, plus a place name or a description of the composition of a new keyword, I can write "Liupanshui web Design", namely "place name + Keyword combination, so there are many kinds of combinations, which can be combined according to their own needs.

4, the wrong keyword

This thing is not used by the author, but there are examples of this, we remember that sogou pinyin change algorithm when no, I remember once it's installed interface has such a reminder, such as when the user input "Northeast silver" will appear "Northeast people", Sogou this actually and search engine optimization has no relationship, This is more a user experience, but the author means that the wrong keyword is the case.

5, Rare keywords

The author used to learn SEO when the rare keyword, when the author is mainly to go to Baidu Hot zone and Google trends to find relevant but very few people use the keyword to do, this rare keyword is sometimes really can bring traffic, but I still feel a little gambling luck feeling, Some can be included in a very short period of time, but there may be a few months spiders have not seen, with and do not see their own kungfu and needs!

On the choice of keywords, I think the long tail is more reliable keyword, the beginning of the site and has been very mature competition is not realistic, start from the long tail of the keyword, and then try to do a few more keywords, slowly to better, Some comrades in a long time did not see the effect of the case is estimated to take some less search engine welcome approach, the author here is not very agree, after all, the first time let search engine to see you bad impression, you have no chance, the internet does not exist, here only cruel competition, To walk well every step is the key to success. I am also a rookie, just to learn and see what they are here and everyone said that sharing is very important!

Third, the site structure should pay attention to what problems?

Have heard the experience of people who have not completely no experience to say that the key to SEO is the content of the king, of course, this is true, but the site structure is also very influential SEO, the following author and everyone talk about it!

1, do a good job of the site's navigation bar

The navigation bar of the website generally has the main navigation, the auxiliary navigation and the crumbs these three kinds, if there are other types of segmentation, today I am not to say that the navigation bar, is to say that the impact of navigation bar on the SEO, navigation bar can help users quickly find intent content, good can improve user productivity and use the site error probability, On the other hand, navigation is also the search engine to determine whether a website is a major basis for the professional, so in the design of navigation bar, please classify the navigation and keywords used in the precise point.

About the design of navigation bar, it is best not to use flash or pictures, relative to the text of the flash and the effect of the picture is still very poor, after all, the Web spider is "invisible" picture on the text drop.

2, important content should be placed in the top left position of the page

There has been a study before, I do not remember who did it, they are the research found that the spider on the content of the Web page to judge the weight from left to right, from top to bottom this way, the more on the upper left position, the higher the weight, so everyone is the important content placed in the top left of the page!

3, the search engine is more friendly to the static page

Static or pseudo static versus dynamic pages, the advantage is that static page will be directly exposed to the contents of a div or table to the Web spider to read, two dynamic page content is a series of computer language to read data, it presents to the network spider is code or character, So the Web spider to static or static more friendly! Here we suggest that you can do pseudo static, just do pseudo static.

4, do not forget the site map

Site map has two benefits, the first advantage is that users can not get lost, increase trust and intimacy, because some depth in more than three of the link is not easy to find, but the site map can directly allow users to find these links through classification, improve user efficiency; The second benefit is that spiders can find content more quickly and accurately. , so the site map is necessary when doing the website!