On the core value of the website from the perspective of marketing

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What is the core value of a website? What kind of service system will it be? I believe we all have been discussing and will be an important subject to be studied in the future. Now let us first from the marketing system to understand, from the point of view of marketing, a good site is often based on a good marketing strategy, then the analysis of Target customers is a very important step in the marketing strategy. To the target users need a general understanding, it is best to have a better set of data analysis methods, we can choose a more accurate marketing strategy.

Based on this understanding, whether as a service website for internet companies or corporate sites, we need to build all belong to a service site, but the point of view of services need to be based on the core business of the enterprise planning, and can not be separated from the real business and imagine. In the preparation of the target customer analysis and positioning, the service site must be based on business characteristics and customer analysis of some basic data to plan the function and content of the site to better serve the positioning of the crowd.

In the early planning and process of website content construction, the design of each function should satisfy the customer service chain, fasten customer's core service, enhance the user experience of the page, and enhance the loyalty of customers and users to the service website. After the completion of the website construction, we must face a very urgent and key thing, that is, website promotion. How to promote the website? Before the network promotion staff use the Network Marketing plan, we all need to promote the website to have a systematic understanding, especially to the website core Service value understanding, this can effectively guide you later promotion work. "Website content construction to serve the core value of the site, the information provided to users should also be helpful to their core values." "If in the promotion process, our main business is SEO optimization service class, in a variety of network promotion methods, in order to get a temporary effect, and to take some radical or unrelated content of the promotion means is not worthwhile, and the information accumulation of brand communication has produced a very bad impact.

In short, a site's core value should meet the needs of people, and slowly cultivate a virtuous circle: consumer will > Humanistic User experience > Customer loyalty > The core value of the site > consumption will

Original source: Zeng Yu Hua blog (http://www.infsns.com/post/50.html) reprint please keep this link.