On the countermeasures and characteristics of network advertisement

Network advertising is generally refers to the Internet to publish, spread advertising, it is the advent of the internet since the http://www.aliyun.com/zixun/aggregation/11939.html "> Advertising business in the field of computer new expansion, but also the internet as the first marketing media developed marketing technology. The Network marketing management system is based on the initial network advertising.

The countermeasures and suggestions of developing network advertisement

1. Strengthen the construction and training of network human resources. Traditional enterprises do not understand the advantages of the network, we need to promote government information, enterprise information, community information, family information to enable more and more enterprises and individuals to fully understand the advantages of the network, and actively use the network of this business platform. The state should encourage the Education Department to popularize the network knowledge to the student, in the conditional school especially some colleges and universities economy, trade, computer and so on to offer the electronic commerce elective course, may even consider opens the electronic commerce profession, the training high quality compound talented person, adapts the society the need.

2. Improve the policy and legal environment, increase the supervision of network advertising. In this regard, the American experience can be used for reference. May 14, 1998, after the revised Internet Tax Exemption Act in the U.S. Senate Business Committee by 41 votes to 0 votes, the advantage of the United States to pave the way for local business E-commerce. In addition to monitoring the browsing rate, third party service software of the third party certification system in the United States can monitor some advertisements which violate state regulations, such as tobacco, pornography or violence. In China, the management of network advertising has aroused the attention of the state, China's e-commerce policies, laws and regulations and various standards are being tightened up. But not enough, because the implementation of network advertising supervision can not rely on government departments, but also the government, network advertising agents and web operators to participate and actively cooperate.

3. Accelerate the development of China's network technology, and strive to broaden the scope of online advertising. We will expand and improve the existing optical cable as the main body of the basic transmission network and promote the basic Telecommunications universal service at the same time, vigorously develop and use the latest modern communication and information technology results, and accelerate the construction of a nationwide coverage of large capacity, safe and reliable new generation of public information network. Once the broadband technology in China to popularize the application of restrictions on the development of the network technology barriers to eliminate the development of E-commerce and network advertising will be immeasurable, the scope of the network advertising will be the current it, communications, automobiles, hotels, real estate and other minority industries to expand to the whole of the entire industry.