On the current situation and countermeasures of network marketing in small and medium enterprises

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For small and medium-sized enterprises to use Network Marketing makes many people are confused, some business owners even can not be, in a dilemma. The first is the question of hiring, because of the current network marketing talent and no special standards, and network marketing in the domestic development is not much time, some of the foresight of the boss through the search engine to find a "SEO", "website promotion", "Baidu bid" and some of the most basic common sense problems. More than the concept of the network of people still stay in doing Baidu bidding may Alibaba integrity pass stage. The following Xiao Zhang analysis of the current network marketing some of the current situation and the way to deal with, I hope to study with friends.

Problems with small and medium sized enterprise websites

Is Baidu, Alibaba for domestic collection marketing market to do their best to do free market de law wind training, but still have a lot of small and medium-sized enterprises ignore, corporate website still face a lot of problems. Website is a network company template site, long time lack of governance, no one professional governance, will incur Baidu search site, very large company title status.

The innate lack of the site, less information, mainstream search engine natural collection of less, about the company, product, brand in the network simply do not have any right to speak, real-time has some information, daily traffic lack of 10IP, the website's marketing force is limited, there are potential customers to read the Web page, it is difficult to retain potential customers. Not to mention the conversion rate of the website. Therefore, the final question is that the site is not included, there are few included, the site to retain potential customers.

Small and medium sized enterprise website suitable promotion method

About the site is not included in the problem, we have to determine the primary site can be a daily novel original content in with the new, this can be in the home page to add the company may be the industry news column, etc. continue to add content saturation, add site exposure rate, Second, you can also apply some free E-commerce platform may be published products, company information, such as Alibaba, Hui Cong 360,58 with the city, the civilian network, Sina blog, Baidu Space and so on.

Second, a little bit difficult, to the site to do SEO diagnosis, diagnosis is detrimental to the search engine specifications and user experience, adjustment. For example, amend the homepage of the title,keywords,description, such as adding the central key words of the site. Site keyword structure, for the site to do external links.

Above two points are free tricks, deal with the Web site in the Internet exposure, weak points to achieve better results, or even the site to convert potential customers, but also must spend some money, such as to do search engine keyword confession, e-commerce platform fees, collection of hard confessions.

As the supply of small and medium-sized enterprises to collect marketing services, whether from Baidu or Alibaba's point of view, are understandable, businessmen from the point of view of customer maintenance, with this sweeping approach, unexpectedly can reduce customer flow away, but also very easy to understand. On the customer's point of view, just talk about internet marketing to Baidu bid, Alibaba honesty is a bit sad.

The diversification of the Internet, collection and marketing is also natural, ancient Rome has a saying that the good "all Roads to Rome", want to complete its own website, product, brand implementation, the method is various. In particular, more than a few years, the domestic "collection of integrated marketing" concept is very prevalent. The market also presents a lot of collection marketing companies to integrate collection marketing operations. The so-called integrated collection marketing is based on the nature of the enterprise classification, the appropriate enterprise collection and marketing methods to consolidate the use of integrated packaging to play to strengthen the collection of marketing results, three-dimensional all-round internet implementation methods linked.

Integrated collection marketing includes the current small and medium-sized enterprises hot hold search engine keyword bid advertising, SEO, E-commerce platform marketing including vertical E-commerce platform Marketing (Alibaba, HC360, Ming million, global capital, Dunhuang Network, Chinese suppliers, etc., vertical E-commerce platform marketing My steel network, China Chemical Network, China Cement NET, etc.), collect hard confession, e-mail marketing, Baidu related product marketing (Baidu know, Baidu FAQ, Baidu Encyclopedia, Baidu News, etc.), database marketing (DE law wind number implementation, EDM,QQ Group, etc.) as for the enterprise more suitable for the business of social Media marketing (blog marketing, microblogging marketing, forum marketing, etc.).

And compared to SNS marketing, microblogging marketing, things hype, small and medium-sized enterprises have no more experience and financial resources. More is just a look at the position. After intercepting the inevitable flow, we must deal with the problem of transformation, your website can have the marketing force, the website guest personnel can have the specialized product common sense and the first-class communication skill and so on the eyebrows, these are affects the flow transformation The central factor, said, the medium and small-sized Enterprise website implementation any heavy and the road is far, is not can deal with overnight. Original starting in A5, reproduced please indicate from Http://www.jileshou.com, as a webmaster circle of a next not very grateful.