ON the cusp of the founder of the products of the aged

8 o'clock last evening, on the cusp of the founder of the goods in the new office site also received the media interview. Aging frankly, where the first two years of vanity, the pursuit of scale and high growth rate of the idea is wrong, now to re-examine the product, to KPI, go to the gross profit margin and to organize the structure.

Old memories, last October was his most painful time, when the stock was very high. Old frankly, and investors lei chat for more than more than 60 hours. In the course of the conversation, old found that every customer in the past to look at the idea of the product is too traditional, do a large scale need how many SKUs, how many categories, a bit like the traditional business stores how many products.

The old example, every guest only white shirt has 8 kinds, this let he can not find the original classic paragraph, not to mention in the network rely on the picture of consumers.

Today, the size of the customer does not go up, the added value is not high. In this age, the most important thing is the quality itself. Where guests should return to simple collocation, there is a certain degree of fashion, the quality really to the extreme.

Aging introduction, Lei mentioned every customer to go to KPI, go to the gross profit margin, to organize the structure. Old when I heard this thought is the past management methods of the total subversion, the stimulation is particularly large. But then feel that the enterprise reached the level, the profit will naturally come out.

Aging not only to the operation of the idea of the total subversion, but also to the organizational structure of the enterprise adjustment. The most obvious is the merger department, layoffs. This is the exposure of the issue of arrears, it is due to the organizational structure adjustment.

At the same time, aging admitted that, where the customer optimization, the company was optimized staff of about 20%, and now there is no vice president. Old describe the original guest organization structure "too bureaucratic", Assistant President plus Vice president has more than 20.

He has recently been cutting clothes and tearing shoes. The aim is to improve the quality of the product. In the past, every customer in the brand, channels and other aspects have tried, now feel the need to look at the user from the perspective of products, to lock products in the basic section, color control within 30. This is the basic adjustment that the team made after the customer tried to make a mistake.

Aged revealed that after a series of adjustments, it is estimated that the next month will be able to make the month profit, and the year to achieve profitability. This is much more than the previous profit-making period has been postponed. For financing problems, Aging said, currently in the process of walking, time will not be too long.