On the design Art of webpage title (title)

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Title in the Web page file is a window, similar to the government department said "create a civilized City window" is the first impression that people see a website or a Web page. As the saying goes, even if SEO do well again, keyword ranking even can do in the first page, but because the title of the design is not good, will also lead to a low click rate of amazing. Title is a big small, said the important factor.

Title-keywords:title must include keywords (this is necessary ~), but how many? After the analysis of Baidu and Google, the keyword can not exceed three, more than three can easily cause search engine punishment. And the arrangement of three key words need to have the difference, the key words must have the natural transition.

Title-vivid: Natural Search language is used more and more frequently in the retrieval, so a dynamic and attractive title often can greatly increase the click rate (personally think, CTR is the basis of conversion rates). So how to design the title is the better result?

Title Design Two steps: a title, especially to do the topic or the title of the channel, should be divided into two parts before and after. The first half is the area of the key word accumulation, can do two or three long tail keywords, the latter part can be called advertising language, with a sentence containing long tail keyword advertising language as an attractive method. Single accumulation of keywords has not reached the purpose of attracting visitors, but the simple advertising language does not reflect the level and logic of the page. Therefore, a combination of title is the most appropriate.

Title Length: Baidu does not exceed 30.6 characters of Chinese characters; Google does not exceed 31.5 kanji characters.