On the development direction of intelligent TV with content experience

Absrtact: The direction of the development of intelligent TV as the biggest home screen size of home appliances products, television if only to watch TV program source is somewhat waste, on the contrary, the television set on the synthesizer this path is doomed. In recent years, Chi

The development direction of Intelligent TV is to enhance the experience

As the home of the largest screen size of home appliances, television if you can only watch TV program source is somewhat waste, on the contrary, the television set on the "synthesizer" this path is doomed. In recent years, the emergence of intelligent television has made us see the possibility of diversified development of television, meanwhile, the overall performance of intelligent TV is not intelligent and consumers disappointed. In other words, people still need smart TV, but smart TV still has a lot of room for improvement.

Intelligent TV's "intelligent Road" is not simple

In the final, people want the TV to have a richer function, without the need to turn on a computer, you can run a TV with a built-in broadcast control platform, use the TV's oversized screen and better display to get a higher level of visual enjoyment (compared to a desktop monitor and a laptop screen) or, through a built-in camera, Start QQ or micro-letter, and friends and family for video calls and so on. There is no doubt that users have these consumer needs and, sadly, few TV makers have done them well.

The platform of intelligent system is not unified

The biggest obstacle of the development of intelligent TV is the unification of the intelligent system platform, the development of Samsung's own intelligent TV system, LG's unique webOS intelligent system, and millet is simply using the relatively mature Android intelligent system, and so on, the serious fragmentation seriously hinders the further promotion of intelligent system and intelligent experience.

Millet TV 2 built-in system easy to use but lack of core technical advantages


in terms of Samsung, the development of their own intelligent television system has a very high technology content, voice control and gesture recognition is unique, high-quality app applications are not uncommon, unfortunately, on the television platform, the so-called excellent app, in fact, and smartphone side, there is still a big gap. LG webOS Smart system features distinct, but the lack of a promotion of "comrades", alone difficult unified lake. As for the Millet TV, Android system is extremely user-friendly, easy-to-use, but lack of technical content (lack of dynamic technology, gesture recognition, such as strong technology assisted).

Three major non-uniform obstacles to the development of intelligent systems

The hardware system is not unified

The hardware configuration of the
flagship model is unsatisfactory

For intelligent television, the essential is a set of operating intelligent system hardware platform, 2013 part of the smart TV using high-performance Qualcomm hardware platform, and to 2014 years, even the joint-venture brand flagship model, a large number of MStar 6a918 hardware platform, the performance of almost no upgrade. And smart phones on the hardware platform there is a big gap, given the long life of the TV, from the beginning with outdated hardware platform, the future will be difficult to maintain a smooth intelligent system.

Non-uniform broadcast and control platform/game machine impact

Intelligent TV often built-in broadcast control platform to enhance market competitiveness, but in the choice of broadcasting and control platform, different TV manufacturers choose also all different, some choose Mango TV, some choose Cntv, some choose the southern media, some select a know-it-all and so on, each has its own resource advantages, in other words, Users can not be arbitrary pursuit of the play, such as a TV series, know the first time update, Mango TV is not able to watch.

XBOX one built-in broadcast-control platform is a great threat to smart TV (experience is superior to TV's built-in system)

In fact, smart TVs are also threatened by game consoles, such as Microsoft's Xbox One-country version of the built-in know-it-all online video service, where users can watch online video games, and the overall control experience is better than a built-in smart system, and users have no reason to choose a built-in broadcast platform. Just go through the Xbox One. Therefore, the TV manufacturers have to consider a lot of problems.

The development of intelligent TV is doomed to "protracted war"

CES2015 exhibition is about to open, TV products hardware specifications are often more than the built-in intelligent system platform, from this point of view, people think that quality is still the absolute core of television products, in fact, the gap between the strength of the various families is not so big. Therefore, the real gap between the place is the built-in intelligent system platform, who can do the best, who has the opportunity to Deus.

Intelligent system needs to seek breakthrough to enhance experience

There is no limit to the optimization of intelligent systems, and TV manufacturers are still on the way to explore and break through the intelligent experience. However, the system platform is not unified, the hardware system is not unified, the platform is not integrity, game consoles and other external equipment threats, and so on, the development of intelligent television will be conservative and slow "protracted war", which is not good news for consumers. In fact, up to the present position, and no smart TV can be in the intelligent experience to make users fully satisfied, we hope that CES2015 will bring us surprises.