On the development of industry website 4 elements that cannot be neglected

Source: Internet
Author: User

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In the development of E-commerce comprehensive web site bottlenecks, some successful industry sites such as China's chemical network of the projection, to the Internet a new direction of development, but before entering the industry site, need to understand the industry development and industry characteristics. As the industry website--the person responsible for the equipment manufacturing network, often carries on the development analysis of the profession website, recently also listens to the electronic commerce expert Professor's some training, to the industry website Development has following several ideas, hoped can obtain the industry personage's critique, the Common exchange progress!

Recently, when browsing the news to see the survey data show that in the past year, Shenzhen has hundreds of E-commerce enterprises closed. Yesterday, the reporter confirmed the Shenzhen Electronic Commerce Association secretary General Kao San Han, he said the association has mastered the situation is, has registered in Shenzhen E-commerce Enterprises have 3000~5000 home, last year closed or no longer set foot in the field of E-commerce about four hundred or five hundred. Various reasons are not the same, the main business costs are high, risk, high talent costs some common ground, e-commerce prospects are good, but in the implementation process has a lot of resistance, the development of the industry's website is the same, before doing industry website, should pay more attention to think about a few points, before you do

1. Brief analysis of Industry development prospect

The industry website is different from the integrated e-commerce website, it specializes in the same industry services, general industry sites should include industry information, industry categories, trade fairs, industry quotes and other services, for large and medium-sized enterprises, the industry site is more attractive than e-commerce integrated platform, so the development of the industry site is very good, As to which industry is suitable for website, further investigation is needed.

In China, the development of the industry can not be separated from the support of the State, is the choice of national key development of the industry. For example, the national "Twelve-Five" planning of several major emerging industries, of which the new energy accounted for two positions, the state's key development of the industry, this industry will always be the government's attention, but also may obtain the Government's investment support! For example, the World Factory network, boldly first look at the high-end equipment manufacturing prospects, put into the equipment manufacturing industry website.

2, industry chain the longer the better

The length of an industry chain from the side reflects the development of an industry website, the typical example of success in the industry website is China Chemical Network, one of the factors of success is the chemical industry chain is very long, such as the energy industry chain on the petrochemical industry upstream and downstream diagram.

  

A chemical enterprise, must be at the same time need to purchase a lot of raw materials, but also sell a variety of categories of products, as long as the chemical industry chain enterprises, can be purchased here, sales, so the user of chemical site will include the industry chain of all the large and medium-sized enterprises.

3, the flow is not important, the important thing is the user experience

May many stationmaster pays great attention to the website the traffic, frequently analyzes the website traffic the rise, the descent. In fact, for an industry site, traffic is far from the user important, because the development of the industry site is to be based on the user, this is not the flow can solve the problem. This is not to say that traffic is not important, but the industry's focus on the development of the site should be to improve the user experience.

Data show that in the E-commerce industry, never worry about the lack of users, but the focus is on attracting and retaining users. In the fierce market competition, in addition to the most basic price strategy, but also should strengthen the user experience, improve customer satisfaction, to maximize the benefit of the platform users, the competition in the direction of management mode.

With the continuous improvement of the understanding of E-commerce in traditional industries, the demand for Web services will become more and more high, and the traditional industry contact with Internet E-commerce, will encounter many new problems, such as: the traditional industry's concern is not high, logistics and transport difficulties, regional differences caused by after-sales service and other issues, These will become the enterprise to consider an industry website important indicators, and strive to improve the user experience and service quality is the industry's web site development outlet!

4, user and customer differences and contact

For a platform site, users and customers are different, but there are countless links. For example, the recent very hot group purchase site, group buying site registered users are to spend, but these users of the consumer does not bring direct revenue to the site. and provide to the group purchase website product supplier is the website customer, will be the website investment money side.

Industry website users will have students, individuals, enterprise suppliers, corporate buyers, government personnel, and so on, the user's experience is considered the site's function, interface and provide products, and customers consider the site's most important indicator is whether the site can bring profits for enterprises.

Although the user and customer demand point is different, but they have a unique hub-site. Users through the site to find what they need, customers through the site to achieve their own development. The site can only bring more users, and then retain users, will allow customers to pay for you, and then retain customers. The website also only obtains the more customer the support, can develop the better, the more powerful function, satisfies each kind of user the demand, obtains more users, the enhancement website strength and the popularity!

For different users, customers, provide a variety of products and services, only to recognize the difference between the two and contact, in order to better serve them, to find out the development of the industry website and profit model!

Article by the Equipment Manufacturing Network (http://zhuangbei.gongchang.com/) market personnel to think about sorting, the first webmaster nets, reprint please keep the link, thank you

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