On the development of local portal small and medium sized websites and the hidden dangers

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Nowadays, websites all over the country are diverse and varied. website, as the name suggests, is the Netizen lives and the entertainment platform, the fight nature is the popularity. The large-scale comprehensive class portal site certainly needless to say, often has the huge fund industry chain as the backing, the formidable popularity plus has already formed the operation pattern, the development generally is very smooth.

So in many large integrated portal sites, the fate of local portal small and medium-sized site will be? The latest survey data from the Dcci Internet Data Center shows that websites with personal interests already occupy a significant proportion of the sites frequented by netizens, Since 2008, the integrated portal site has gradually lost its hegemony, with vertical portal as the goal of the local integrated community portal small and medium-sized site into the future of the internet protagonist. This message shows that netizens are now on the internet targeted and has become more and more sharp, and large web sites, although the amount of information is very wide, but there is a disadvantage, that is a little less professional. This gives the small and medium-sized site to survive the space. Compared with the large web site, many small and medium-sized Web site Business category is relatively single, its professional level is relative to the large web site to high, which is also the psychological fit with consumers.

I run the small local portal site My Changshu, the operation of these years is relatively good, the site popular, information, Business category and many. But a few years ago it was very bleak, and when I was running a very difficult time, I know must immediately adjust my old thinking, the website can have the development, so, I immediately did the survey in the Netizen, synthetically evaluated their interest hobby and the surfer trend, also borrowed from the large-scale website certain management mode, launched own bright spot , on the site added a lot of fast query channels, such as train ticket inquiries, mobile phone number of inquiries, and add a lot of hot games and so on. Sure enough, after my adjustment, soon after, my Changshu popularity gradually exuberant. In the past few years to do small and medium-sized sites I summed up the following points:

1, how to provide users with comfortable environment is the first element of the development of the website.

2, do not be afraid of your competitors, because competitors are everywhere, but to analyze the competitors understand the competitor.

3. To develop well, innovative thinking is indispensable.

4, do not only focus on your site, to log on to other people's websites, and study hard.

5, information to achieve specific, excellence.

At the same time, I have seen a lot of peers, because their own web site is difficult to maintain and distressed, how can I talk about profit? On the contrary also see a lot of peers do the wind, here I want to talk about, many struggling to maintain the site is not the development of several reasons.

1, the old website business model. Nowadays, the consumption concept of netizens is changing constantly, and the operation mode and product of the website are relatively old and change little. This is actually not keep up with the pace of the market.

2, blindly do not think of the actual day to make the site bigger and stronger, the results of the painting Tiger is not an anti-class dog.

3, the domain name is not set up, it will cost a lot of money to promote

4, the site market positioning is biased, not targeted at fixed consumer groups, or targeted consumers are not very clear.

5, spend a lot of time in detail and the content of the site, but there is no time to make the site better publicity.

In short, decisive, as the owner of a small local portal, I want to share my heartfelt words with you. I also wish my peers a thriving business. Feeds from Changshu 0 distance (http://www.mychangshu.cn).