On the development of SNS to keep pace with the times must not go into the corner

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When it comes to SNS, this year several more well-known sites because of the operation of the problems resulting in the failure of the normal operation of funds, and the development of SNS sites have published a lot of their own views, because I have just completed a job-hopping this month, to a SNS website work, so through a period of contact, found that the development of SNS traditional limitations too large, a mature SNS site should not even be called SNS, now there are many sites are inclined to sns+ E-commerce, sns+ Consulting, sns+ Market, and so on, many people are trying this change, for this change I still quite agree with, Because only pay attention to the exchange of people may be in the profit model this can not do, at least now it seems that the pure SNS model can not make money for enterprises, of course, with those very mature, SNS could not be compared.

For some enterprises, sns+ E-commerce, "sns+ market" model is still relatively good, because through SNS to gather a certain group of people, through it can gather potential customers, through the SNS part can bring traffic, and then promote E-commerce, as well as expand the market expansion, Therefore, the development of SNS should not be limited to the traditional mode, more should be innovative, to find suitable for their own development model, is the key to the use of good SNS. Combined with the site I am now responsible for the issue of the development of SNS said. We are a school for early childhood education institutions, training institutions, as well as the mother of the crowd exchange of such a type of SNS modified site, nor pure SNS, the content of the home page 70 is the content of the user exchange, the rest is the cooperative schools, courses show, and our profit model is through the user crowd To choose a school curriculum to get such a part of the intermediary costs, but the effect is not good, the reason, I think we do not have a good integration of resources.

First: What is the theme of our website? Authoritative school resources, what is the authoritative school resources, first because this is the certification of the school after a full range of understanding of the school, including their characteristics, courses, the final classification, the degree of improvement, the user praise level is to do the focus of recommendations, this is the school resources, and we do not do so, But simply again on the Internet or school 618.html "> Responsible person, simply fill in, it is done, and in fact, a lot of content is irrelevant, for users do not have any reference to the role, then our site for users also meaningless."

Second: No experts, consulting, information content, the second part of the resource integration is the information resources, SNS should contain the contents of the consultation, because this part of the content is representative of authority, more need to focus on maintenance, can be said to be advertised, or SNS part of the topic of discussion, Maybe it's what moms are learning.

Third: Is the integration of parents resources, in the final analysis or mother to browse the site, the mother to choose the school curriculum, how to integrate this part of the resources, the focus is the SNS part, this is part of the mother's world, is SNS to provide users with the key.

Do these three parts of the resource integration, the site will be able to operate normally, but the following problems, but also very difficult, that is, there is no resources to talk about what integration ah? Resource integration is the first site inside, after the content is done, publicity and promotion, and finally resources integration, this is the result of the natural. Indispensable, of course, which link is difficult, but it is necessary to go process.

SNS to the end, rather than SNS is breaking the tradition, the development of more diverse, so those who are engaged in SNS, advise a sentence, don't let oneself walk into SNS traditional corner.

Author: Komatsu, qq:317655657 reproduced please specify: www.uumom.com (Yau Ma Network)