On the development of vertical portals from the perspective of SEO operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The vertical portal is one of the most promising industries, with no less competition than Weibo, question and answer communities, regional websites and lbs. Vertical portals Naturally have many advantages, subdivision field, professional strong, with a high authority, users paste high, if coupled with E-commerce, vertical portal can be authoritative, professional content to attract, stimulate and drive customer consumption, to provide customers with one-stop service mode, not only a higher conversion rate, As long as the late maintenance and repeat the relative will be very high. The future of the vertical portal is bright. Today, the author from the perspective of SEO operations on the development of vertical portal site, the novice exchanges, the master please fly.

The basic competitiveness of the Internet is the service and core competitiveness, vertical portal site competition is fierce, especially women's web site, of course, the essential need for services and core competitiveness of products. But I found that a lot of traffic more women's websites are rich in the main, most of the traffic is cast ads, navigation, bidding rankings, I think, these sites once no investment, no money, whether it can be the same as before the existence of it? So I think, vertical portal to long-term healthy development, should be operated from the following aspects.

First, the vertical portal is the most important thing is to do a good service. The author thinks the service is the basic of the development of the vertical portal website. Unlike the integrated portal, do the big, do the whole, but can not do the specialized sperm, they can not solve the needs of users more than professional vertical portal site, and can not do vertical portal so professional. Therefore, the first vertical portal is to understand the needs of users, their own to solve what the needs of users, service good users, to help users solve the needs. So whether it is a big site with rich traffic, or no money, no flow of small sites, must do a good service. From the point of view of SEO is to do a good user experience, improve the rate of change and conversion. The customer buys the service, not buys your product. It can be seen how important service is. Interested you can go to experience the next Hair House Mall customer service services, scold not retaliate, but also attentively serve you, they really do the customer is God's idea.

Second, vertical portal site needs to web2.0, reflect the interaction between netizens. General Vertical portal site Interactive column reflects more of the forum, and now the question and answer platform is also basically popular. If you're looking for a rental information, if you go to the Integrated portal site or the public forum to find, may be a needle in the haystack, can not find the information they really want, and to the vertical portal, you can quickly find the really want information, and more professional, more credibility and authority. Forum I think Onlylady operation is very perfect, and gradually develop tatsu people, mining red potential talent model, including their intelligence stations, welfare agencies, have stimulated the interaction between netizens, improve adhesion. I think some characteristics of the vertical portal site, you can have a user job search, enterprise recruitment platform, because of professionalism, authority, to help users find their favorite job, help enterprises to find more suitable talent. Chinaz, you can consider, I think there must be a good profit model. This is also the author's own work of the site's shortcomings.

Third, vertical portals can develop clients. This point is personally experienced by the author. Hair Salon This site, webmaster House 88th recommended by the site, is a typical vertical portal site. They developed a hairstyle design software, very interesting, and other hair design software is not the same, may be 360 Mister Zhou said micro-innovation. In general, the software is the face fixed change hairstyle to match, and they are fixed hairstyle, face can be changed, you can adjust the position, zoom in and so on. The focus is a lot of hair shop, hairdressing enterprises, including domestic well-known sites to find their cooperation in this software, thus creating a profit-free model, and software entertainment and usability, word of mouth quickly increased a large number of users, the download volume by leaps and bounds, so that the benefits of not to say more. Like women's websites, women are beautiful, you can develop similar to the XP master type of desktop optimization software, and even some makeup, with the software, of course, these are just the author's guess, women's web site can go along these ideas, make the most suitable for their own site user group software. We can from the 3Q War, Baidu and other enterprises are competing for clients, know the importance of the vertical portal site and why not to do?

Four, the vertical portal site needs to build a brand. Brand effect is beyond doubt, want bigger and stronger enterprises will strive to build their own brand. To create a brand, it takes a long time to cultivate, so small and medium-sized vertical portal should be from now on slowly build brand. Small and medium-sized sites do not have the abundant capital, no top talent, so only from the basic start. First of all, in the SEO perspective, optimize the site's keywords, including a large number of long tail keywords, so that the user, the company saw is your website; second, do a good service, in the service at the same time to convey the concept of the enterprise. Third, in the promotion of the time to brand-oriented, and many well-known web site enterprises to improve their brand awareness. Its four, the greatest efforts to use the top-level domain name. Good domain name, brand promotion has a great reputation. Recently, Sina Weibo for the use of weibo.com, hair house purchase faxingwu.com domain name, can see the domain name on the development of enterprises and brand building how much role.

The vertical portal can strengthen regional development. Regional operations, although not a regional forum site, can develop good regional loyal users. Can choose a few regional representatives, to launch their regular activities, improve interactivity, more useful is that everyone has a circle of friends, some of the recreational activities of the basic everyone will be willing to participate, so you can improve their visibility, online development of users. Compared to network users under offline users more valuable, conversion rate will be higher, will not appear the credibility of the problem, because it is a friend to introduce friends, or relatives and so on. This is only the author's suggestion, of course, the entity operation, there will be difficulty, as long as the intention to do, there is nothing impossible. The effect is good, the decisive factor is many, the execution ability is most important.

The above is the author of the vertical portal site development and operation of the views and suggestions, welcome to comment on the exchange. Hair House SEO original, reprint please famous source: Hair House www.faxingw.cn