On the development Opportunity and marketing plan of local pet website community

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In fact, the idea of this article has already been, I am a very good webmaster friends in a year ago to discuss the local pet website and the operation of the community, after our discussion and analysis, we all think that the market is still very large, even if there are already individual early start, developed to a certain scale of such sites and communities, But the untapped market is still enough to feed a group of local webmaster, said dry, after some planning, he immediately began to implement, now more than a year ago, he operated the local pet website and community has become the local famous brand, recently contacted chat about the recent situation, Reminds me of this kind of site some thought and planning, today write out to treat everyone.

About local pet sites and community opportunities: as we all know, even if there are several big companies that are very demanding on operating funds and teams, they still can't stop local recruiting sites from succeeding. For pet sites and communities that are far less uniform than recruiting websites, even if there are more than a few large successful sites, but still can not do "unified rivers and lakes", especially the pet exchange and trading more by geographical restrictions, for the development of local such site webmaster provides a rare opportunity, therefore, If you are in the local have more people to keep a pet, and there is no special pet online trading, Exchange sites, then you can make a stand to look at the field, to seize the local "first advantage." And as people's living standards continue to improve and many of the only child can not accompany the development of family parents, people's demand for pets is bound to rise rapidly, providing a guarantee for the prosperity of the market.

When you decide to start running a local pet site, needs in accordance with user needs and use habits to open the corresponding Web site model, one with online information display, picture display and message consulting site, the second is a forum-type site with convenient communication, the two forms of site types to meet the actual needs of pet enthusiasts. Here is a talk on how to comprehensively carry out the marketing of pet type site, from operation, promotion to profit one by one analysis:

1. The operation of the website: for local Web site operation and development, to fully rely on the support and management of local users, especially the Forum's operations, to actively select and role of users to do moderators, so as to inspire users of the forum management and the enthusiasm of the website, and through Word-of-mouth spread to help the website promotion. In the content of the site, the pet topic, while taking into account the local life and daily exchanges, such as enhancing the user cohesion of the topic, in order to continuously deepen the forum on the attractiveness of users, webmaster should also be a period of time to plan various forums online and offline activities, in enhancing the centripetal force of the Forum The process can also be used to achieve the purpose of the Advocacy Forum. In addition, in the site layout design, to fully care for different ages and different levels of computer users, to simple and easy to use, to prevent the walk into the "good-looking but not good" error.

2. The promotion of the website: because this kind of site is focused on the main objects are concentrated in the local, then the emphasis on the promotion of the local development, not to put too much effort in the local user promotion. First of all, in the early development of the active use of interpersonal relationships to pull early in the basic user resources, often they are the site's future development of the core user resources, and then use their relationship for the site to bring users; Secondly, the site has a certain scale of users on the basis of local planning to hold a certain level of pet exchange activities, Can be held individually, more can be with the local pet store to carry out, for the promotion of the website actively "hype", quickly get visibility and attention; Finally, through the local existing traditional media, network integrated community, community advertising, leaflets and other forms, targeted to pet enthusiasts to promote.

3. The profit of the website: in the profit aspect, pet theme sites and communities with a "natural advantage", this is because the pet's own high value-added to provide, whether it is to raise the consumption of pet needs, or pet owners generally have better economic conditions, these allow the pet site has a stable profit conditions. In the specific mode of profit, one can use the development of the growing Web site platform, to the need to sell or buy pet users to provide advertising services, charge advertising fees; second, the Pet shop can cooperate to provide online pet and pet food and supplies sales, get a commission; third, in conditions permitting, Their own start-up line under the physical Pet shop, use the advantage of the combination of line to get more profits; four, through the conduct of online pet exchange activities, the local pet store and other businesses to provide sponsorship, sponsorship fees, and more profit models can be based on local specific circumstances to more innovative. This article by the personal stationmaster station http://www.admin78.com original first, reprint please retain the source.