On the development strategy of Chinese online games

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08 just past, this year for me and the people of Sichuan is a mournful year. I do not want to talk about business in space, but online games are not the field of their own, in this share of their own views also no harm.

Talking about the Chinese network game, must from Chen, from him, can reflect the development track of Chinese net swims. First of all, I have not seen Chen flyover, nor have been to the grand, all understand from the media. His 26-Year-old registered company to do the Internet, one is three years, three years down a little achievement but not big. 28 years old to do the network game "legend" agent, the first month profit 1 million, the first year profit 100 million. At this time, Chen has become a successful businessman. In Chen's words, seizing an opportunity can become a successful businessman, but to become a successful entrepreneur, you need to seize every opportunity.

Later, Chen Tianqiao's grand company listed on Nasdaq, Chen I was 31 years old when China's richest man. Do business is like Rolling Stone on the hillside, falling back, Chen also understand this truth, his ideal is to make the network Disney, I think at this time grand corporate culture should be considered: in addition to the pursuit of money, but also to pursue the ideal.

Chen flyover next to do the main thing is, acquisition: Upstream development companies, Internet cafes related software, capital operation: The acquisition of Sina shares 19%, the key is to do a too advanced things: Grand box, the Grand box failed, let the grand loss of 500 million. Although the Grand box is a strategic failure, for the grand billions of of the market capitalisation, the loss of 500 million is not enough to hurt and internal forces. Online games are life-time, long 35 years, short for a year or two, at this time "legend" has been close to life, and the grand agent of another good game "bubble Hall", the End of life is also a matter of time. On the one hand, facing the strategic failure, the other direction, the network game stamina is insufficient. At this time of grand, had to face a turning point.

We look at the same as the domestic online games for the strong NetEase, Journey, perfect time and space, long tour, Jinshan.

And grand start time similar to NetEase, its CEO Ding Lei is a technical origin, from the beginning of the focus on independent research and development, although the Korean game than the agency started a big growth slow, but accumulated a strong research and development team. "Dahua West Tour" is not very successful, but "Dahua West swims 2" succeeded.

The journey, that is, the giant network of the later, its boss Shi Yuzhu is a good use of generous, ideological and unconstrained madman, in a very realistic way to attract talent, do a successful "journey" and "Giants" two games.

Perfect time and space, its predecessor is the Horn Software, has the development and the 3D production talent accumulation, its game "The Perfect World" is a very beautiful 3D game, very has the characteristic, also succeeded.

Long tour of the development line and grand very much like, agent a good game: "World of Warcraft", but with the problems faced with Shanda, research and development strength is relatively inadequate.

Jinshan, its products WPS and PowerWord is a successful national software, has a high degree of loyalty research and development team. However, the development of online games is not a simple technology development, but also need good planning and creativity, like making a movie blockbuster. Jinshan Games in the country is not too successful, but they think of a way to sell the game to the Vietnamese, in Vietnam, as the total of Jinshan Lei said, the agent of their game that the Vietnamese have become the richest man in Vietnam.

Speaking here, has been very clear, online games companies want to be prosperous, must be independent research and development. To be independent research and development, there must be talent. To introduce a new style of game products, must absorb a variety of fresh talent. Just like

The movie said the same: 21st century what the most expensive, talent! Let's take a look at how the Chen overpass, who is aware of the talent crisis, has launched the "Wind and cloud Plan" and the "18 plan". Where a team makes a game that achieves

The "Wind and cloud" level, the game team can be invested 100 million. Every month, number 18th meets creative young people, listening to their bizarre entrepreneurial ideas and investing.

However, every company is aware of the importance of talent, all want to attract talent, although China's population is much, but where so many people 1:30. How to win the talent competition is the key. If attracting talent relies only on money, shares and options, it is recklessly hard. Corporate culture, corporate image, leadership, management, etc. is to take the soft power of talent, I think they and the reality of the preceding factors can be at least 4/6 open. Google China President Li Kaifu left Microsoft, into the embrace of Google, I think this and Google's relaxed and free, user-friendly corporate culture is inseparable. The more high-end talent, the more concerned about corporate culture.

Talent is limited, but creativity is limitless. The advent of the 3G era will bring new opportunities to network games, with funds, talent and experience of the major games companies, should have been prepared to prepare. Finally, I have a creative, the value of the Spring Festival for the major online gaming companies, that is, the traditional network games moved to the mobile phone, 3G came, mobile internet speed up, I think the traditional game can move how much how much, the screen moved, can move the plot, the plot moved not move, can move the name, in short, can move. In the new year, the Chinese games are willing to go well.

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