On the development trend of domestic Weibo application from Twitter application layout

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Domestic, micro-blog is leading the future of the Internet industry, for many applications developers, Sina and Tencent Weibo is tantamount to an ideal platform for entrepreneurship, winners will be in this Wei Li million, disdain for the warlords. So how do developers position their apps to stand out in the thousands app? Maybe we can take a peek at some clues from the development of Twitter applications abroad. The following is TechCrunch's most popular 20 Twitter apps, based on data from monthly independent visitors from compete last year.

Twitter Application month Independent visitor (Compete)

1. Twitpic 1,236,828

2. Tweetdeck 285,864

3. Digsby 233,472

4. Twitterfeed 149,812

5. Twitterholic 147,164

6. Twitturly 88,793

7. Twtpoll 74,154

8. Retweetist 60,051

9. Tweepler 51,304

Hellotxt 45,754

Twitdom 45,411

Tweetscan 44,463

Tweetburner 41,754

Tweetvisor 31,621

Twittervision 30,708

Twitterfall 29,592

Monitter 25,433

Twibs 17,168

Twistori 16,229

Twitbin 14,986

The first kind of tool type, the auxiliary application

Some of the apps on the early Twitter platform were designed to make up for the weaknesses of the Twitter product, and it was an opportunity to use tool-assisted applications such as desktop and mobile clients, Twitter readers on a variety of devices, browser-based Plug-ins, and simultaneous updates of multiple microblogs. such as Tweetie, Tweetdeck. The advantage of this category is the need for the field, the number of users in the short term will be many, but the potential threat is that the official platform is likely to launch later the official version of similar applications, such as Sina Weibo official in the third party application Weico and the vote after the launch of its own official version However, such applications still have a lot of room for development, such as for enterprise accounts and marketing needs of the relevant applications, on Twitter have success stories. Below we classify to introduce:

Desktop and mobile clients

1, Tweetdeck

Tweetdeck (the most popular 20 Twitter apps ranked 2nd, monthly independent visitor 285,864) is a Adobe AIR based Twitter desktop client that supports information filtering, multiple-column display, and more. The latest news is that the application service provider has been ubermedia for 30 million dollars in cash and shares in early February.

This part of the application can be a good combination of enterprise Services, multiple account management and provide targeted enterprise services, similar applications and CoTweet and Salesforce and other integrated Twitter applications are worth trying, this is a large number of opportunities in the field.

2, Tweetie

The Twitter-based iphone apps Tweetie (Twitter, which was acquired in April 2010) is one of the most popular iphone clients, and the client is very strong, because Twitter's influence is more powerful, or the relative degree of back to Twitter is relatively high, is also the reason for the acquisition quickly.

Micro-blogging reader based on various devices

1, Flipboard

Through social electronic readers, access to the ipad, the implementation of the tablet application, which is also replicated in China by developers, on the iphone also achieved.

Browser-based Plugins

1, Twitbin (most popular 20 Twitter applications ranked 20th, monthly independent visitor 14,986), Firefox plugin

Update multiple tweets at the same time

1, Hellotxt (the most popular 20 Twitter applications ranked 10th, monthly independent visitors 45,754).

Micro-Blog distribution platform, users by their own micro-blog account binding on the Hellotxt account, it can be published in this platform synchronization information to various micro-blog

Second-class rich media, entertainment and social gaming applications

This is one of the areas where developers are most focused on the microblogging open platform. Sina Weibo's first micro-blogging developer conference was a watershed in this phase. Below we classify to introduce:

Social Games

Many developers have tried to provide a social gaming experience on Twitter, and no application has yet been made to achieve the success of social gaming on Facebook (none of the top 20 applications). However, this area will gradually develop. Because of the particularity of the domestic microblogging platform, this field has appeared such as adoption, nine Sudoku Diary, name big Battle and so on many successful applications, such as the November 2010 Sina first Weibo developer Congress officially announced the most popular application 20, social game application accounted for 5 places.

Rich Media

1, Twitpic (the most popular 20 Twitter applications ranked 1th, monthly independent visitor 1,236,828) is based on the Twitter image sharing application. The application was announced in February to extend the core product to a content format other than pictures, enabling users to upload video via Twitpic Web sites, mobile and desktop clients. Twitpic is a Twitter based media content sharing platform, founded in February 2008, now has 17 million U.S. dollars, and new 30,000 users a day, the brand has been spread around the world, even in the lyrics of pop songs.

Foreign-based image-sharing services are fiercely competitive, and Twitpic's rival, Yfrog, has added video support, and Plixi has just been bought by social networking sites Lockerz. In addition, Twitter has recently collaborated with Third-party Web sites such as Twitpic to add images to the information flow of the new Twitter interface. This part of the application also in the domestic microblogging platform has a lot of successful cases, such as Sina Weibo platform most popular beauty Mito cartoon ID card, micro music, photo wall, picself and so on.

Analysis and excavation of the third kind of content and relation

The author thinks that such application is one of the key areas of development. Twitter and Sina, Tencent Weibo on a daily basis a lot of information, Twitter has a successful application service providers to help enterprises and users of valuable information and relationships for in-depth excavation, analysis precedent. With the development of the domestic micro-blogging market to a certain stage, micro-BO platform to increase the number of users and focus on the topic, the continuous heating of events, it is the perfect opportunity to develop such applications.

According to the February 16 Twitter CEO, Twitter users sent more than 130 million messages a day, compared with 90 million a day last September, the following figure shows the amount of information sent by users released last September.

Content analysis and Monitoring service

Twitter generates a huge amount of data in millions of messages a day, and Tencent and Sina Weibo need to analyze and manage the data to meet individual and corporate marketing needs. As the microblogging business opportunities in third-party applications, more and more companies have opened Enterprise Micro-blog, in the future, how these bloggers can manage their content, is a very good third-party application opportunities.

1. Twits Coop

This application provides trend monitoring services, where the Twitter community is often a big step ahead of traditional media in the event of an emergency. Twitscoop Such services can collect the most popular Twitter themes of any time, and then combine these topics in a "text cloud", with the highest frequency of topics displayed in the largest font size.

2. Twitturly (Most popular 20 Twitter apps ranked 6th, monthly independent visitor 88,793)

List all tweets on the subject, including the number of tweest in the last 24 hours, the total number of tweets last week, and the number of tweets in the past one months. The user can judge the popularity of the topic accordingly. There are also estimates of how many times this topic has been read (this seems to be based on the number of follow users who publish this Twitter user).

3. Retweetist (Most popular 20 Twitter apps ranked 8th, monthly independent visitor 60,051)

You can see the latest Twitter status being retweet in real time rankings.

4. Tweetburner (Most popular 20 Twitter apps ranked 13th, monthly independent visitor 41,754)

The web site posted on Twitter is abbreviated and the information you publish is accessed, and if you're a marketing person, this feature allows you to get first-hand market research.

5. Twittervision (Most popular 20 Twitter apps ranked 15th, monthly independent visitor 30,708)

Combining Twitter with Google Maps's two-site service, it posted a bunch of netizens chatting on Twitter on Google Maps's world map, updating a new Twitter message almost every two or three seconds.

6. Monitter (Most popular 20 Twitter apps ranked 17th, monthly independent visitor 25,433)

Twitter keyword Real-time monitoring service, search 3 keywords at the same time, and whenever a new article with these keywords published, it can automatically update.

7. Twibs (Most popular 20 Twitter apps ranked 18th, monthly independent visitor 17,168)

A merchant catalog that is collected for businesses, servicers, and applications on Twitter. Twibs is building a local, classification, and product-level authoritative platform for people to find, follow and even communicate with Twitter merchants

8. Twistori (Most popular 20 Twitter apps ranked 19th, monthly independent visitor 16,229)

A special collection of emotions that Twitter reveals on Twitter, including 6 of the most common emotions: love, Hate (I Hate), thinking (I think), trust (I believe), feel (I feel), Hope (I cytopathic). Here you can see that these feelings are real. The data comes from search engine summize, which is dedicated to Twitter.

Relationship Chain Analysis Management Services

Sina Weibo platform related to the application of the relationship chain such as fan sinks, such applications need to be considered in how to help users gain valuable attention through a positive approach, such as labeling, industry and people of common concern, by inducing users to blindly acquire a large number of fans without any relevance.

1. Twitterholic (Most popular 20 Twitter apps ranked 5th, monthly independent visitor 147,164)

The home Page list lists the top 100 most popular users and provides a long-term summary of the statistics, through which you know exactly how long users will join Twitter and how many followers he has accumulated since the date of joining. It also lists the most followers and recommends that other users follow these popular users.

2. Tweepler (Most popular 20 Twitter apps ranked 1th, monthly independent visitor 51,304)

Twitter Followers Management Services. Through Tweepler, you can see how many people you follow, and then Tweepler will also list who follow you and you have not follow them, you can do batch processing (select follow), can be bulk ignored.

3. Twittercounter

Provide a number of Twitter follower services that display a trend chart of your Following,follow,tweets number over the past week, one months, three months, and can predict the number of follower after 30 days and provide advanced services to users who want to get more attention, Includes information pictures, resumes, and links. The price of a paid service is $500 per 150,000 display.

Domestic micro Bo is in the booming stage, if you want to develop successful applications, but also need to pay attention to the following points:

First, clear objectives and to comply with the development trend of Weibo, and micro-BO platform to maintain good communication;

Second, micro-Bo platform for business enterprises have a good advertising value and audience value, the development to meet their marketing needs of business type application, the profit model is obvious;

Third, the content discovery and the Analysis Service application also has the massive market, may give the more attention.

Author: Houssoussou, original link http://blog.csdn.net/sukihow/archive/2011/02/21/6198158.aspx.