On the difference between active network marketing and passive network marketing

Network Marketing (line Marketing or e-marketing) is based on the international Internet, using digital information and http://www.aliyun.com/zixun/aggregation/13145.html " > The interaction of Network media to assist the realization of marketing goals a new marketing approach.

1, the broad sense of network marketing
Network marketing concept of synonyms include: Online marketing, Internet marketing, online marketing, network marketing and so on. These words are all the same meaning, generally speaking, network marketing is the Internet as the main means of marketing activities.

The network marketing has the very strong practical characteristic, discovers the network marketing general method and the law from the practice, is more practical significance than the empty theory discussion. Therefore, how to define network marketing is not the most important, the key is to understand the real meaning and purpose of network marketing, that is, fully understand the Internet, the new marketing environment, using a variety of Internet tools for enterprise marketing activities to provide effective support. This is why in the network marketing research must pay attention to the network marketing practical method reason.

2, the narrow sense of network marketing
The narrow sense of network marketing refers to organizations or individuals based on open and convenient internet, products, services to do a series of business activities, so as to meet organizational or personal needs of the whole process. Network Marketing is a new type of business marketing model.

We Liaocheng network company Jean Chuang want to the internet a lot of corporate web site research, found that the enterprise Web site construction from the network marketing perspective into two types, the first category is the passive Network Marketing Enterprise website, the second category is active Network marketing-oriented enterprise website.

Now we are on the two major categories of corporate web site construction of the current situation to explain our views.

The first big category is the passive Network Marketing Enterprise website, now 90% of the corporate web site is this model, these corporate web site construction has put the experience into the site's aesthetic and functional implementation above, the company on the site when the enthusiasm is full, the lack of network marketing experience of personnel guidance, resulting in a lot of corporate web site is just decoration, All the traffic from the known enterprises have site users, many are directly into the Web site to find the company's website, this part of the users are already their own users, or enterprises in the traditional marketing of the enterprise Web site to promote the results. We only therefore call this kind of enterprise website is called the Passive Network Marketing Enterprise website, is this reason, the Enterprise website itself does not have the network marketing the function, a little vigor does not have.

The second category is the active Network Marketing Enterprise website, what is the active Network Marketing-type website, our concept is can make the enterprise website as own business clerk, let him in the internet this big market inside performance Enterprise and Enterprise's product, achieves the sale goal. This kind of enterprise website should have the relevance of the website, authority, practicality, to the user experience degree is good, to the search engine must have, in the mainstream search engine rank is good, if you do such enterprise website, then congratulates you, your enterprise website is the active Network Marketing type Enterprise website, Such sites can bring you orders when you sleep.

We are the only one of the active Network Marketing network companies, we have been enjoying the charm of internet marketing.

This article from the Nirvana & Yang Zhenqiu from Liaocheng Network Company-Jean Create the official website www.252000.com, reprinted annotated source and author, thank you for your cooperation!