On the different tactics of commodity propaganda

In the enterprise sector, the sales department is undoubtedly the most important, because http://www.aliyun.com/zixun/aggregation/32626.html "> Sales performance will be linked to the interests of the company, therefore, There are a lot of advertisements in the promotion of sales is the achievement of high salaries. However, sales really good to do, no High-tech promotional products can impress customers, these are obviously negative, in this, small series for everyone present is these different publicity skills.

Magnifying advantages

Today's customers are very astute, they all know that each product has its own advantages and disadvantages, a single emphasis on the advantages of the customer will be suspicious, that is, the business themselves will say their products good, but the shortcomings he did not say, this will become their own a big doubt, there is a doubt that customers will not easily buy products. The smart salesman will be able to introduce the product skillfully, that is, the first to speak the advantages, and many of the advantages, after speaking the shortcomings, but also a small shortcoming, in contrast, customers will not only think that the salesman is more reliable, but also in their hearts to make comparisons, when too many advantages surround, Passionate customers have the potential to spend.

Negative marketing

The market on the homogeneity of products too many customers will often appear in the choice of barriers, therefore, Smart Marketing division is to learn to help customers make choices. If there is a wide variety of edible oil in the market, transgenic, non-GMO, according to the health index of course is not genetically modified better, so there are businessmen are more intelligent, the bottle on the surface of the marked on the oil is not genetically modified, such a clear negation of the transmission of favorable information. Therefore, commodity marketers in the promotion of their products, may wish to do some market research, to see which products users of high satisfaction, which products to give bad evaluation, such publicity will also be targeted.

Stimulate customer interest

Everyone to door-to-door sales must have no goodwill, but even in such a market environment, or someone can make performance, it is very valuable, but also worth learning. To do so, small knitting think, first door to be generous, to leave a good impression, second, do not disturb the customer, in many occasions and customers can be whispered communication, if the customer is disgusted, do not turn away, should leave the product leaflet, so that when the customer leisure time may browse, as long as customers are interested in it, You will buy it on your own initiative. Of course, some products can be implemented experiential marketing, to the customer's real feelings will arouse their interest.

Commodity promotion not straightforward said the advantages of the product, should have a good beginning, attention to customer details, good at discovering the needs of the product is more important.

SOURCE Junior Blog Http://blog.sina.com.cn/xiaochu12