On the division of Business of website promotion

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On an article on "How to do a qualified website operators," The net earned the network college and you talk about Hingui and edit this one off, can say the website promotion. Pay attention to website promotion in the site content management on the basis of good, or rashly external promotion, but will be counterproductive, serious will destroy the future of the site, it is like water and fish mutual help relationship. My personal point of view is as a personal webmaster if the energy is limited, only to return to the second, the site to cultivate good, website promotion can be slower, but do, as long as the site is really valuable, is not lonely.

Today to introduce the enterprise in the website promotion, operation is how to work together. Website promotion do a good job in my opinion or through the user, the Word-of-mouth between the users of the viral marketing the best, users are willing to site products, services to do publicity, which is the most effective one of the promotion strategy. In fact, many corporate websites also use some of the concept of direct marketing, so that netizens participate in the publicity to get paid. can also through cooperation with other websites, alliances, so that some of the relevant sites to jointly promote.

Enterprise website Promotion Division of Labor has horizontal division of labor and Vertical division of labor two parts

Transverse Division of labor: refers to different ways of promotion, there are different parts of the responsibility, such as a part of the promotion staff responsible for the face of users, part of the channel to promote, their work is through the Web site cooperation, the way the alliance, so that some like-minded websites jointly promoted.

Vertical Division of Labor: is for different regions, different customer attributes to do division of labor, as a global large-scale site will be in accordance with different regions, set up different promotional team. Another example, a regional Web site can be based on the size of customers, the organization of different personnel responsible for the purpose of this is to distinguish different customers, so as to maximize the benefits.

We can divide the entire website operation into the fast expansion period and the brand accumulation period (user loyalty accumulation) in the rapid expansion period, we need to vigorously promote, and the brand accumulation period, this needs to be patient and meticulous promotion, completes each detail. A balance must be found between the two. Too biased on either side may cause the website to promote the failure. If the rapid expansion period is too radical, easy to lead to a decline in user experience, and if only focus on long-term brand accumulation, it may lead to slow web site promotion, operating costs increased.

Common strategies and methods for website promotion

There are a lot of ways to promote the Web site, not in detail here, just enumerate some common methods:

For example, to all the blogs, websites, forums, BBS, bookmarks, web-picking sites published articles, with the ability to attract users of the site links. This is usually said soft, or with the help of Instant messaging tools (QQ, MSN, Ali, Skype) or even the bulk of e-mail, a large number of exchange links, and even conditional on the use of search engine auction ads, buy ads and so on. Even the use of search engine keyword ads, everywhere to buy advertising locations and so on, these methods are relatively common, can be organized, large-scale web site promotion work.

One thing to note is that, because the site promotion is important to the effect, so in the use of Web site promotion methods, we should pay attention to monitoring the effectiveness of various methods, and then find the best way to focus on the use of methods, not blindly bump. This article emphasizes is the enterprise website in doing large-scale website promotion how to work together. For some common web site promotion methods, and net earning network College has been detailed introduction. This is no longer to repeat. Next article, I will share with you some of the promotion of the pang aisle.

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