On the effect of social media marketing

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From microblogging, community, sharing platform, light blog, such as the emergence of community platforms, social media marketing has been pushed to the peak, many enterprises are trying to get traffic through social media marketing, in the marketing was fired after the uproar, return to the rational angle to see the effect of marketing, social media is really to the enterprise to bring the expected effect, Does it really bring volume to the business? As a member of the network marketing, the part-time network will discuss the effects and rewards of social media together.

Socializing ultimately brings only traffic

With the advent of social prosperity, major companies are using social marketing, but the author is here to say that social marketing does not bring more turnover to the enterprise, and some at most just customer traffic. Of course, this is the most unwilling to see the marketing planning effect, but it is an ironclad fact. Socializing is social, and the client is more of course interacting with the platform, friends, chat line marketing model, in the early days of social networking there is a business in the social benefits, access to the due order volume, after the peak period, there are more than endless advertising, coupled with the common fraud speculation behavior, This allows many customers to close the shopping heart, micro-bo cheated incidents also occur repeatedly, more aggravated the social can not bring real turnover of the fact that there is only flow, but the flow rate of conversion is high, nature is self-evident.

Single Social channel

In terms of current social marketing channels, the main marketing channels are micro-blogging, Micro Bo Social profit model is not mature enough, even the microblogging boss Sina platform, but also in the social profit of the test water stage, whether it can provide enterprises as a long-term marketing tool, but also to the big head enterprises to detect, which and to the development of social media to bring restrictions , large enterprises do not want to try, small businesses are still in the use of the stage, a single channel to limit the social marketing to become the main stumbling block marketing. But as the Discuz forum has begun to inject micro-blogging into the community, the addition of SMO has made it a new development model, and the community has made the SMO a step closer and may make the marketing channel richer. Social and traditional marketing promotes deals

When something new develops to a certain stage, some people will start to discuss whether the new model will replace the traditional, for marketing will not appear in the SMO instead of SEM, SMO market demand is also relatively large, more is the need for enterprises to provide more updated content for users to exchange interaction, But for some traditional enterprises, it may be difficult to want new content, at most only to the product for different angles of promotion and activities, promotional new topics for users to discuss. Based on this kind of enterprises can not produce new content, the final still needs the traditional marketing model, two different marketing models will only appear the role of mutual complementarity and common promotion. Social marketing is more to provide customers with the source of business, and traditional marketing on the basis of social, to provide enterprises with accurate turnover, the two together to improve the marketing conversion rate of enterprises.

What is the value of socializing to the enterprise

What is the magical social media value for a business? I think more or to provide enterprises with traffic sources, can be said to be the entrance of the business transactions, users through the social platform can search for information-filter information-interactive information-into the Enterprise Portal. At the same time, through the content of social marketing, can be two times in social communication, and then by other users to spread, so that the formation of the active exchange of information between customers, to avoid the changes caused by the search engine to the enterprise traffic loss. In particular, such as Taobao E-commerce platform, through SEO can get the traffic is too difficult, but through like Mushroom street, beautiful said such a social platform for marketing, users can through such a community platform, into the enterprise to buy goods. At the same time, Taobao's survey data show that the main flow of baby turnover is from the social sharing platform, which is the value of social interaction.

The above is the author of the social views, may be some views are not what the business owner would like to see, but the current social marketing, the most channels of micro-blog marketing is not satisfactory, the ads are full of microblogging platform, not to provide the expected volume of business, I hope the enterprise in the use Reasonable analysis of marketing effectiveness and strategy. This article original source part-time network (http://sh.jianzhi8.com), reproduced please specify the source!