On the eight highlights of Zac's new book Looking for SEO essentials from celebrities

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Today, it is very surprising that the company leaders deliberately to our information department bought two books on internet marketing, one of the books is Zac's new book. In the SEO industry has been mixed for so long, Zac's name has long Thunderclap, also to his attention, know he recently out a new book "SEO actual password---60 days website traffic increase 20 times times", although very charmed, but has not to buy, today's leadership to us so big a surprise, On the one hand let us see his attention to our work and support, on the other hand also gave me a chance to read Zac's new works.

The book is very thick, one day time certainly is not complete, I glanced at a glance, in which found a lot of bright spots, and these bright spots are worthy of our webmaster learn from and learn. Emulate is our webmaster must have the mentality, justified road to death can be no impossible thing.

1, the impact of the title.

First of all, I get this book, give me the greatest impact is not its cover of exquisite unique, but the title of this book. The title of the book is divided into two parts, the front is also introduced to you, its main title is "SEO actual password", subtitle is "60 days website traffic increase 20 times times", each part is quite attractive, the front highlighted in the actual password, the subtitle behind the more attractive, people can not help but want to see the contents of the book.

Is such a simple title to give me a huge impact, let me understand that in the writing of the article in particular to pay attention to the title of the refinement, a good title, attractive title will give people temptation, will let people can not help to see your article. Therefore, write articles to go "title Party" line, so that the article in the beginning, let the article face more beautiful.

2. The authority of the preamble.

After opening the first few pages of the book, we can see the preface of the book, which begins with the English language and the translation of Chinese in the opposite. The author of the preface to the book is Matt Cutts, head of Google's anti-spam group. Matt Cutts's reputation in the SEO industry is very big, its blog comments are as Google's internal speech, we do a lot of SEO rules are based on his statement to do, especially to do Google ranked webmaster will pay more attention to him.

From this point we can see the atmosphere of this article, see the authority of this article. His recommendation will certainly be very good. In addition, the book has been a number of SEO experts alike, and even some people think that this book is 2010 the most worthy to buy a book seo.

Of course, from the authority of the preamble, also gave me a certain revelation: we do the site optimization of the content of the time also need to do so, as far as possible to do the most authoritative, such as the medical site can find the industry authoritative physicians to solve some common problems or difficult problems. In doing the link, the inner chain can also be appropriate to add some large authoritative site of the article within the chain, this will also enhance the weight of the site; In addition, do outside the chain when we can also find some large sites, the weight of the site to do links, such links for the promotion of the site ranking is very helpful.

3, the content of the degree of enrichment.

Take this book, you can feel its heavy, thick book 2-3cm, a total of more than 500 pages, the content covers almost all aspects of the SEO field. The first 2 chapters mainly introduce the importance of search engine and search engine optimization. The following is a description of the various areas of SEO details and practices.

Its content in the enrichment I do not say, I learned from it, whether we do the content of the site or write articles need to pay attention to the content of the fullness. Content is important, though, but if a site doesn't have the most basic level of fullness, its core competitiveness is minimal. The most basic site to have a large number of content, a large number of content will give the search engine a good image, will give you a high weight. Of course, can not ignore the quality of the content, we all know the content of the king, the book did not look closely, but can feel the content of the article quality. We must not be as comprehensive as this book, but also to be as far as possible for their own site to add the most areas of information, the best information, so as to the thousands of Web sites in the competition to take the top, to achieve good results.

4. The practicality of the article.

Casually turned over the books of some articles, feel quite the use of it for our SEO workers is a great blessing. We can learn a lot of things from it, we can find some of our own shortcomings, or consolidate some of our own shortcomings. As a beginner and experienced seoer, this book is quite practical.

So what I want to talk about is the usability of the website content. No matter what website, must have its own content, content is good, practical is the most worthy of our insistence. On the one hand, the practical article will give the browsing user the best experience, users from your site learned a new knowledge, the release of doubt, he will like your site, will come to your site, on the other hand, the search engine will be your practical article to all the required searchers. The practicality of doing a good job, is a double win, is we must adhere to one aspect.

5. Take yourself as an example to explain.

All the articles in this book are basically written around some of the problems that the author encounters and some of the lessons that they summarize. The author Zac to explain his views on some questions by himself, and also gave us a lot of examples, produced a large number of photographic evidence, is convincing. Also, he is very careful to think from other people's point of view, as much as possible to give others the best experience.

This is a lot of time is exactly what we stationmaster lack of, a lot of times when we write articles when many webmaster like to scrape around a little bit of things to the webmaster online, many are included, but really no role, are some of the old things. This is very unfair to the viewer, we must think more from the perspective of the viewer, give them more useful things. Secondly, we need to talk about our own views and experiences, so that we can be more comfortable and credible.

6, to improve the site traffic basic work is very important.

The title of the article is to improve traffic, I have not seen a lot of things in a short time, a rough look at the discovery of the book is more about the basic knowledge. This let me know to do SEO, the most basic job is to improve the site traffic is the best way. What is our most basic work to do? Of course, the first is to build a station, before the establishment of the site to have the choice of keywords, build the station to adopt the code template, architecture layout, and so on, these should be in advance in accordance with the concept of SEO optimization. The second step is to do a good job of content construction, content construction and the addition of articles and the chain layout, the article best daily fixed quantitative update, the chain layout must be reasonable and bold. Outside the chain construction Needless to say, as far as possible to achieve high quality on the line.

7, improve the flow of the link bait.

This is the first book I read the content, because this piece is still very interested. He introduced in the article there are many ways to do link bait, the main approach is to link bait to find a target group, and then try not to do this link bait, so that it is very natural to show in front of the user. To do a good job of link bait first to write the title of the article, like "the Top ten best xxx" sentence is a good title. Do not add ads to the article, do not carry any commercial nature, the best article sharing recommendations and design layout, so your article is very good.

In addition, we can use the news, resources, controversial topics, online tools, plug-ins, interests and humorous jokes to do link bait, the method or rely on their own discretion, to grasp. and must not exceed the degree, otherwise will be the search engine penalty.

8, Zac behind the huge team.

There must be an oversized team behind the writing of this book, or it's not going to be so good. A successful thing, to succeed depends on the ability, but also rely more on team cooperation. This is a lot of our webmaster can't do. In particular, a lot of personal webmaster, a person is accustomed to singles, for teamwork is not very cold, so in the team is very uncoordinated, which is worthy of our improvement. In addition, any successful site can not be separated from a team, unless you do is a small site, do not need to be very careful to operate the site. Sometimes the strength of the team is several times stronger than the individual strength, in the team, everyone is responsible for their own piece, each person to do the best, so and in the same words for the development of the site is an immeasurable chemical reaction, so that everyone's workload minimized, maximize benefits.

Well, the above is I have a brief look at some of the Zac New book, I hope you feel good more to give support. Friends who want to talk to me can add my qq:578785411.

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