On the eight profit models of mobile internet

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In the third quarter of 2011, the mobile internet market size reached 10.83 billion, an increase of 154.6% quarter-on-quarter growth of 38.9%, the growth rate than the previous quarter increased by 18%, mobile Internet market outbreak of the initial growth, how to score a piece of the cake on the big, eight profit model for you to uncover!

One: Mobile value-added services

Mobile value-added Services Although the market share gradually reduced, but in the Q3 still accounted for 43.7% of the share of nearly half of the share is a big cake, this piece from the 2G era to the current profit model, competitive market has been very mature, want to profit in this piece has been very difficult, SMS, MMS, ringtones, WAP is the main profit way for this market. Stepping into the 3G era, if you can develop a new value-added mode for the 3G model, it is not impossible to get a piece of the pie in this market.

Second: mobile phone E-commerce

and lbs combined with the introduction of mobile group purchase, led the O20 mode of mobile phone E-commerce market. The change of payment mode and the change of mobile phone business app have accelerated the development of electronic commerce. Mobile E-commerce has become the fastest growing mobile internet industry 508.1% year-on-year growth rate, mobile internet share of 34.8%, the future has the hope of becoming the mobile Internet market boss. In this mode, the traditional Electronic business website needs to accelerate the pace of access to the mobile Internet, the small and medium-sized enterprises should not give up this piece of cake. A new competitive environment, the future is full of many variables, to impact, it is not!

Third: Mobile gaming software based on operating system

Rovio Angry Birds, Halfbrick UBM Fruit Ninja, and PopCap Games plant vs Zombies, as the most classic three games in mobile games, conquer too many users, three games from the mobile internet every year to earn 2.3 billion dollars. Visible mobile game of the ability to absorb gold. Develop mobile gaming apps, is a shortcut, the problem is that your game to do well, the third quarter, mobile game growth has slowed, pure mobile phone application game near saturation, in this mode, two ways for reference, one for the creation of quality games, another for the development of new model games. MMORPG games in the hearts of the players undoubtedly have a greater appeal, how to let MMO into the phone, it is a way of thinking.

IV: Application software based on operating system

Recently, UC accused QQ browser data fraud, unfair means of competition, the prosecution of Tencent. The two protagonists in this news, UC and QQ, are competitors in mobile apps-browsers. Mobile phone application software, the Internet giant has been aiming at this, UC and QQ browser, happy network launched mobile social products rattan, Sina Weibo mobile version, as well as timely communication in the mobile phone QQ, rice chat, micro-letter, such as a series of applications, internet companies have laid the battlefield. Application software may not be able to directly profit, but its usefulness as for users, after the user, the profit is a very simple thing, if you want to directly profit the company, this mode can not be taken!

Five: The Internet media portal based on mobile software

Mobile game download, the best portal should now be when the music network, when the music network mainly based on mobile games, to mobile game downloads, inquiries, introduction and sharing features to open to users. Have a large number of mobile phone users, relying on membership fees and advertising to profit. Based on the installation of Android and Brush machine Portal 91 Mobile Entertainment portal, but also has a mobile game download and installation functions, but also has a strong profit way. Web game today is the most hope that the first to enter the mobile game MMO game, 265g,2366,07073, eight mesh game network, such as several pages can rely on mobile phone web games to build their own platform. Relying on the mobile internet, to do a separate platform, the same can be profitable, this way, suitable for their own portals, and mobile internet more closely combined with the industry

VI: Mobile Advertising

Q3 mobile phone advertising market reached 11.2%, an increase of 51.4%, has entered the explosive growth stage. Mobile advertising as a new marketing method, has been accepted by most manufacturers dealers, free app rely on advertising platform to achieve profitability, new marketing methods to make the traditional internet marketing way of diversification, rapid growth of mobile advertising market, profitable more simple, this as a kind of entrepreneurial way, is a good decision.

Seven: Mobile search

Mobile phone search market accounted for only 0.8% of the overall mobile internet market, can be said to be an immature market, an immature market, entrepreneurial opportunities, the more diversified way of profit. Apple's Siri is ahead of most people, and Siri searches for accurate answers, and now captures only Yelp, Wikipedia, Wolfram Alpha's three encyclopedia databases, and future Siri will recruit more professional databases to provide better results for search queries. Siri's precise search improves the perfect answer for mobile phone users and eliminates the need to search for the best answers in a bunch of results. The idea of Siri opens up a window for the team that wants to do mobile search, in the immature mobile search market.

Eight: the mobile social platform under the Solomo

The six letters from social (social), local (localized) and mobile (mobile) were swept around the globe since the first John of the "Solomo" concept by Kleiner Venture Partners in the United States in February 2011, is agreed to be the future trend of the Internet. Solomo important is the social platform, with a platform, users can know anytime and anywhere who is closer to their friends, around what restaurants, what shopping malls, what activities, and so on, if you have such a platform, that profit will be a simple question, how to build their own platform, need to slowly grope, After all, Solomo is only a trend, there is no mature products for reference!