On the electronic commerce in Brazil

Brazil's e-commerce Industry association recently released statistics, the first half of this year's e-commerce turnover reached 10.2 billion real (about 5.1 billion U.S. dollars), a year-on-year increase of 21%, industry associations are expected year-on-year growth of 20% to 25%, the total turnover in the 22.5 billion real (11.3 billion U.S. dollars) around. Kirson Rollin, manager of the association responsible for marketing, said the industry had great expectations for this year's performance.

The sample results also show that nearly 6 million Brazilians have joined the net-buying ranks for the first time this year, making the country's online consumers more than 37 million, accounting for nearly 1/5 of the country's total population.

Compared with the developed countries in Europe and the United States and China, the Brazilian e-commerce industry started late, but with a certain purchasing power of the middle class, the rapid expansion of the country's e-commerce has come from behind, and last year has easily become Latin America's first net shopping big country. Data show that in the first half of this year, Brazil has a total of nearly 30 million online transactions, the average price of each order at about 350 reais, this is not a small sum.

Now in the home to open shop is more and more people in small towns in Brazil, especially craftsmen of the new way, TV news often appear on the shop owner of the interview, let them introduce how to easily earn money experience. The government is happy to see e-commerce increase employment, stabilize society and create value.

At the same time, in Brazil's big cities, as an important component of E-commerce in the last 2 years to enter people's vision. Brazil group buying industry in line with the national conditions of a major feature is that the purchase of travel products abound, combined with local social popular installment travel consumption, the introduction of a variety of domestic and foreign destinations products, let a little extra money want to go out, but also dearly spend a lot of the middle class big call enjoyable.

There are currently more than 400 group buying operators in the market, of which the United States brand G Roupon, the most influential of several local brands compared with the larger gap. From the scale, the whole market is still in the initial stage, last year's annual turnover of 1.6 billion reais (800 million U.S. dollars), and the first half of this year only increased 2%, the momentum is less than e-commerce industry as a whole.

E-commerce Online trading is only a stage, only the actual logistics to force, to support the industry go farther. But from the current situation, Brazil's fragile, inefficient logistics industry is dragging the hind legs of e-commerce.

The Brazilian logistics industry is almost worthless, judging by Chinese standards. Lack of outlets, slow delivery, poor service and various uncertainties are the four weaknesses of the Brazilian logistics industry in the toddler, which will greatly reduce the consumer's online shopping experience, and would also be a long-term constraint on the country's e-commerce industry.

The current market participants are only the state-owned Brazilian post and its affiliated brand Sedex, plus several major international brands such as D-L, U PS and FedEx, which are also dependent on the Brazilian post for outsourcing services in many of Brazil's remote and inaccessible areas. The private courier industry, which is booming in China, is almost non-existent in Brazil.

The top three points of these four weaknesses are well understood, the industry is not only poor with the local transport and distribution infrastructure backward, but also by the high human cost and low staff quality constraints. And in a country where industry strikes are commonplace in Brazil, the annual, weeks-long lockout, led by the union to wage higher wages for employees, is almost a repertoire of the postal industry. For the business dependencies mentioned above, this is almost equivalent to the nationwide paralysis of the logistics industry related to B 2 C and C 2C e-business. At this time, online shoppers can only be a sigh.

(Ye)