On the existence of outer chain

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SEO optimization can be divided into station optimization and station outside the optimization of two parts, in-station optimization involved in the process and details are very much, the quality of optimization directly from the user's experience reflected out, and the outside of the station is undoubtedly outside the chain of this piece, it can enhance the weight of the site, driving the ranking of keywords, Station outside the station optimization is an indispensable SEO optimization.

Station optimization function No doubt, search engines also give us the right optimization ideas, with the Search Engine Optimization Guide 2.0 and Baidu Webmaster platform to introduce the optimization of knowledge, undoubtedly let us in the station optimization has a new understanding. In the station optimization this piece has a clear direction, in the future may not be a "wine not afraid of the alley deep" era, because everyone has a new understanding of the content and structure of the site, in the quality will also promote a step, the future advantage may lie in who has good products, good ideas, more on the user's research.

And for the outside chain, the current role in SEO can not be ignored, seoer is also particularly sensitive to this piece, through the Forum forum post observation found that all the links with the link between the articles are higher than other posts, it seems that the chain of people in the heart of the position is very high; outside the chain exists for the site is really meaningful? Search engines did not encourage us to do outside the chain, also did not give us the right outside the chain to publish ideas.

Personally think that the search engine is not encouraging us to send out the chain, in particular, the quality of the low spam links, the real meaning of the link is to vote for the site, and these votes are the natural vote, such as a site found B site is very good for users to help, then a site to make a link to B site, Then a site to the B site voted a vote, voting is not random, for example, we are doing wedding photography website, generally to the site users are the wedding photography needs, and if we do a link to the tea site, then for users is meaningless, And do not really meet the needs of wedding photography users and direct help, so why say that the link quality of strong links is higher, because of this.

So how do we get to know high quality links and generic links? We can take the U.S. presidential election as an example, every vote in the United States is very important, and our Chinese citizens vote is not useful, and for China's national leaders to vote may have a big impact on his election, This is why the link quality is high, the authoritative link is irrelevant but the quality is still high.

What should be done outside the chain? Before doing the chain, it is best to understand the principle of the outside of the chain, why vote, and then in the subdivision user's direct and indirect needs, such as we are selling tea, direct demand is those with our tea-related sites, and indirect demand is some selling tea, tea culture, tea knowledge of the website, Can even further expand, such as some types of health sites, some types of leisure sites, these sites hair outside the chain to the user is the demand, in the link quality is better than others.

This is why the chain of the two posted in the same site, the other people's keywords ranked so good, but their own but no effect. For example, we analyze some of the best ranked websites, many of the chain is published in the classification of information on the site, we follow the imitation, but there is no good effect, in fact, it may be the type of our site and the users of the difference caused by (of course, in addition to the chain, there are other factors).

Baidu Encyclopedia of the saying is such as the figure:

To summarize the voting principle of Baidu's chain should follow four elements: 1, natural 2, related (direct demand) 3, indirect demand 4, authoritative website, above all is the personal opinion. I hope that a lot of advice, qq:528449165 article by Zeng (Wuyi Mountain tea http://www.zuipin.cn/wulongcha/dahongpao.html) Original, reproduced please indicate the source of the article.