On the experience of six promotion of legal portal site

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More and more websites join the competition of the law industry, because of the social environment and people's awareness of law, in the context of the promotion of the legal portal site. In today's industry, including legal portals, such as the Legal Express, as well as a large number of government legal institutions, lawyers, law firm, personal group sites have sprung up, and its promotion of the way can be said to be various, this article on the promotion of legal sites and everyone to do a brief share.

SEO Search Engine Optimization Promotion

SEO optimization Promotion is one of the most common forms of the promotion of legal website optimization, because of the particularity of its content, there are many laws and regulations and cases as the content of the website editing, and its content is not a problem to some extent. Coupled with good third-party content generation mechanism, so that its Web site content in a short period of time, get explosive development. Therefore, the content of their own web site integration and optimization has become quite important, in search of the above has a certain advantage.

Second, Baidu bid promotion

Like other industries, Baidu bidding is also the industry more common way, especially for lawyers, Law Institute personal station, Baidu bid to promote its Web site traffic is the main source. However, this approach is also more invested and less rewarding.

Iii. cooperation of the third party question and answer platform

The general legal portal after several years of development, will be to a certain extent, accumulated a lot of user resources, the Legal advisory category of professional knowledge and answers, often only the line industry and law students can answer. Like we often see Baidu know, stick, Tianya question and answer platform, although there are many questioner, but the answer to the problem is not professional, there are many even just in AD. Therefore, the legal portal and Third-party question and answer platform cooperation has become quite potential, but also an important means of promotion.

Iv. promotion and promotion of offline activities

With the traditional local vertical portal has a common point, is the importance of offline promotion. This in other industries already has a fuller embodiment. The online promotion of legal websites must combine with the actual situation, combine with people's study and life, carry out the popularization of the law and the FA, and publicize themselves at the same time. In addition, some outdoor advertising publicity is also very important, in some such as railway stations, public places to carry out publicity activities, but also to a large extent to enhance the visibility of the site.

V. Website COOPERATION (channel co-construction)

Any site, in the development to a certain degree at the same time, to continue to develop and grow, the site is the only way to cooperate. With the improvement of people's legal awareness, the legal problems encountered in life will be more and more, divorce, industrial injury disputes, traffic accidents, intellectual property rights and so on has become a life of multiple events, coupled with the increasing popularity of the network, in the face of such problems, people tend to seek help on the Internet. This also allows more local portals to consider adding legal advice channels to meet the needs of local people to live and learn. This also creates a certain condition for the cooperation between the professional legal portal and the local portal website.

Vi. establishing partnerships with Governments and social organizations

Each vertical industry has its own industry characteristics, the legal profession because of its special service, more easily with the government, social groups to establish cooperative relations, through cooperation, so that they get better development. This makes us in the promotion of the industry site, we have to consider the characteristics of the industry, more easily with which units and sites to obtain cooperation for the site after the development and expansion of the subsequent promotion is also very important!

The above analysis, only is this article to the Legal type website promotion Some humble opinions, each vertical portal network has its own characteristic, local conditions, from the reality is the promotion activity most effective way.

Brief sharing completed, article from: Law Express, Http://www.lawtime.cn/changsha