On the fatal weakness of the traditional industry to enter the electric business brand awareness

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Tension is fortunate in the middle of this year's March business trip to conduct a market study, in this market investigation itself has seen a lot of traditional industries exist a common problem, that is brand awareness. Remember Ma once said "in the next five years you do not enter the electric business industry, you will have no business to do", in the tension of personal opinion, "in the next five years you do not take the brand route, that is the real business can not!", and the future of the electric business enterprise will be the era of brand competition.

As an enterprise, if you want to build a brand through the network platform, it must have a strong brand awareness and a very clear brand positioning point. Here I would like to say a few two points about my own personal views.

1th: Brand Awareness

What is brand awareness? In fact, brand awareness is the culture of the brand deeply implanted in the minds of employees or users, so that the brand can spread and expand (feel a bit like brainwashing!). And as a business we have to let all employees and users of our brand has a deep impression. I am here to say a brand believe that everyone is very clear, that is Amway. Amway first how to rise to believe that everyone has heard, they are the first to constantly instill in their brand culture. Every time the speech is constantly to their own brand development and culture to all the audience, imperceptible influence to listen to the people, let them again to do brand Word-of-mouth propaganda. Therefore, brand awareness is an important point for the traditional industry to enter the electric business.

2nd: Brand Positioning

Some enterprises have a strong brand awareness, but the positioning of the brand is not very clear. In fact, we can be a brand positioning into two categories: crowd positioning, product positioning.

1, the crowd positioning

The crowd positioning is actually the enterprise service of the crowd, as a business we have to serve who, this point we must be clear. We can understand this by understanding the A5 Webmaster Network and Webmaster's home the title of the two major webmaster portals can be explained.

Let's take a look at A5 Webmaster net title "A5 Webmaster Net | Network entrepreneurship must look at the site admin5.com-webmaster Information and service Center, it's the crowd positioning we see that the main for the Internet entrepreneurs.

Let's take a look at the owner's home title "Webmaster Home-China Webmaster Station-Webmaster Information | We are committed to the Chinese site to provide power! ", it's the crowd positioning we see also understand, mainly for the webmaster crowd.

So we are in the network brand building, our brand advertising language must be very intuitive to express our clients who are.

2, product positioning

No matter what kind of company want to build network brand, must be to have their own products or services. So for the enterprise, we must understand the characteristics of our products and services, what can bring to our service groups? Where is our product advantage? This kind of analysis is also helpful for our later promotion.

The above is the tension for the traditional industry to enter the fatal weakness of the electrical business-brand awareness of some small ideas, the actual as a traditional enterprise we must understand a truth, that is, brand value is always greater than product value. This can be seen from the major sports brands.

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