On the first attempt of video marketing

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I would like to share my first experience of online marketing. This August I was a person to Jiangsu Yangzhou, contact with a design based on the architectural effect of the company, and the company's boss became a good friend. It was later understood that most of their business came from acquaintances and local design institutes, so the results were not very good because of various restrictions. After our discussions and the characteristics of my expertise, he finally decided to let the company try some network road, and I finally became the implementation of the company's network work. At that time I considered the current situation of their company, do the Web site and then walk the network basically is not, because we all know that this is a long period of work, it is difficult to achieve results within a period of time; Do classified information also need to have corporate web site as a carrier, otherwise the credibility is not high; Finally decided to take the road to the video.

First to sell to everyone, the following is the result of my video sales, video online within half a month of their company through video sales to obtain 21,700 of the net profit.

Here the picture shows.

Next I will share my video sales of the specific implementation process.

One: Analysis industry

1, analysis of the industry

My friend is a building effect map, he can be based on the existing architectural style photos or other architectural drawings (many professional vocabulary, not very understanding) to make exquisite effect. The decision to help him with the internet was also because his business was fully accessible through the web, and could not involve any offline contact. For this feature, the network road is easy to smooth. At the same time they this industry Baidu search results are all right to show the content is more professional, participate in Baidu bidding enterprises are relatively few. All these results show that the future of the network is better.

2, keyword analysis

That friend doesn't know anything about the internet, so they don't know what the keyword is at first. I can only tell him a little bit, and finally we define the keyword as a search term that he can fully accept. At the same time, he provided the search terms are more professional vocabulary, such as: Plant effect map, office building effect map, steel workshop effect map and so on. After I have identified these key words, I will begin a wide range of extension words. This one I encountered the problem is through Baidu to promote the word is basically no use, Baidu Drop-down and Baidu related to provide a lot. After I set the basic vocabulary, then I and their staff brainstorm a little, basically defining the vocabulary content.

3. Choose video Format

You may not know this very well, but everyone knows you watch a video if it's going to load for a long time, you're not going to have the patience to wait for it unless it's necessary. Video size is on the one hand, there is the content of the video, it is pure video or should be equipped with music and recording? Finally, we made a direct decision to use a video with music and recordings because it was more straightforward. You may ask, video format, video size, audio file What do these things do? I can not be introduced here, online video and recording software There are many, we can according to their own needs to choose.

The above three points analysis preparation work finished, my next work is the concrete implementation process. Analysis preparation is a must-have work in the early days, because not every industry can take the network road.

Two: Operation process

1, prepare material: their years of experience so accumulated a lot of good material, basically I can use directly. Recording material: In view of my Putonghua is not very standard, I found a voice of their company A sweet little girl recorded a paragraph. But in the end I recorded a recording myself, not the video so monotonous.

2, Video production: Video production 10 more tedious things, according to the need you have to produce a lot of video, because each word collocation need to have new video support. Video Production I choose is Flash software, relatively speaking or relatively simple, if you are not very familiar with this word can go to Baidu video production software, a lot of online.

3, video upload: Now many video platforms have done very well, the platform itself has been very big. I based on the weight of the video platform and other factors, the final choice of potatoes and youku as the main position. Do a good video is not very large, general control in the 20M or so, each piece of video write a good title, keyword, description, all finished after the start of the upload.

In the operation of the main problems are: First, video more, upload slow; second, the video platform for users to upload information will be audited, advertising information Display more serious will not pass. For video upload slow problem can have a direct video platform with the client software multi-threaded upload, as for advertising information will be many experiments, try to avoid too conspicuous. I also tried a lot of style upload to succeed.

Third: maintenance promotion and telephone negotiation

After the second step of operation, basically the video is already outside the network can be accessed. Is it okay to be here? Is it just waiting to pick up the phone and talk about business? Not really. You have to have a later maintenance work to do, this basically and the content of the site almost. You will need to replace different IP and account number to increase the number of video playback, and to add comments to the video, in the comments content preferably with the keyword you want to optimize. Appropriate to the video page to do outside the chain, upgrade rankings.

Summary: At present, only Youku video a total of 14 video, from the initial time of the online video to now have a total of 110 days, Youku all video playback more than 6,000 times, averaging down to 60 times a day about the playback, and the number of times is still rising every day. Because of the late I left Yangzhou, the number of optimization is not so much, so many words of the video rankings are not very good. But the number of video playback is still increasing day by day. In the first half of the month, there are 21,700 of pure profit, the business is no longer limited to the local Jiangsu Yangzhou, began throughout Sichuan, Henan, Anhui, Hubei and other western areas of the mainland. At that time my friend and I joked, if a few years of good results, years ago, ready to change the SUV open.

There are many factors in the success of this approach. Mainly their business can be done directly in the network, completely do not have to involve the line of contact, in Baidu's bidding companies and the number are not many, relatively small competition, plus the screen platform itself is relatively high weight, easier to get ranked, keyword selection of the full, covering a wide range; To video as a carrier, Large amount of information, direct display, convenient customer acceptance, video information has telephone and QQ and other contact methods, direct communication is easier; there is the advantages of the platform itself, as long as users find a video of me, then he watched the video next to all is my video, this depends on the video volume is large; And the most important thing is my friend. Business level number, the work is rich, the quality is good.

The above picture is true, hope to be helpful to you. Can be directly like I want to account, the future platform to see data!

Article source: Shanghai Ophthalmic Hospital Www.120yanke.net