On the first step of SEO: How to choose the keyword and the strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hello everyone, today I want to introduce the SEO link is very important step, is also the first step, that is the choice of keywords, many people ignore this link, the typical two types of people, a class will only choose the super hot keyword, such as doing stock site, they look for the keyword "stock", There is a person is the choice of super unpopular keyword, self-righteous think affirmation many people search, in fact, only 10 people a day search, incredibly with the whole station to the top, top to first, there is no traffic! Both are very typical errors, any site keyword strategy is not the same, you do not have to choose the hottest, But you must be based on your site, choose which you are the most easy to take down, and the most useful keywords for you, there must be a certain amount of search! I'll just say a few things I personally know. The way to choose the keyword

1: Using tool selection

Previous Baidu will provide relevant search more pages, but then Baidu closed, only bidders can see that the department's key word data is very useful, and then produced a lot of keyword selection software, the software data source is Baidu Index, that is, the original related search, such as the most common SEO companion, SEO Assistant (These two are paid software) free can also be used, but out of the keyword is very few, and may also be prohibited from export, SEO companion I have been used, the price of a year is dozens of yuan, I remember as if it is 35 yuan! SEO assistant price is relatively expensive, but inside in addition to this function, there are a lot of other functions, there is a new website called Chasing Word Network (www.zhuici.com) This site does not need to give money, but need to use a pr=3 link in exchange for VIP membership level, resources can go to use! Below I to SEO companion for demonstration, find "stock" Related keywords ~ ~

I have been the analogy of SEO as a stock trader, keyword selection is like a trader in the determination of their target investment rate of return, so as to better decision after the operation of the disk, in the end is the pursuit of high income or robust investment! This is really important!

2: Through traditional media

The use of traditional media, such as television, I want to say is that the Internet is also the media, want to know the user's search situation, you have a step earlier than the user insight to the news, more than the user more sensitive news! For example, our Spring Festival gala, when you read Zhao Benshan, small Shenyang sketch "not bad money" time, your site coincides with such topics, Then you immediately realize that "no money" "small Shenyang" will soon become a popular search for users keyword, because this part of the user search behavior is to first through the traditional media to obtain information, and then through the search engine to search for the relevant information, because the Internet can get more comprehensive information, Or some of the big interview programs, such as The Fortune Life interview, Li thought, may be after many people will search "Li think" "wealth of Life Lee think" "The billionaire Li think" or "Wealth Life X program" such as keywords, how to organize words, we must observe the user's search habits, You also have to look at some search engines of some of the rules! Traditional media can also be combined with the first method we say, such as wealth life interview after Li thought, there will be a large number of users to start the search, then will produce a lot of relevant keyword data, You can use software tools to find out which long tail keywords these users are searching for! Of course not all events, the tradition is earlier than the internet!

3: Through the Baidu Cloud list and Google Jeppang, etc.

Baidu Cloud List Address: http://top.baidu.com/

Google Hot List: Http://www.google.cn/rebang/home?utm_source=zh_CN-cn-et-abt&utm_medium=et&utm_campaign=CN

Sogou Hot Search List http://top.sogou.com/

Through these pages we can clearly see what the current user attention, what to search for, find a suitable site to do the keyword, you can combine the first tool, mining more relevant long tail keyword to do!

4: Things to Foresee

A lot of things are predictable, don't you believe? For example, in the NBA game, Baidu will always have such keywords, such as I now see inside there are "May 11 Rockets vs Lakers" (as shown below) If you are a sports site, you can not focus on the NBA games, For example, the May 11 rockets and Lakers game when the news came out (certainly before May 11), you go to optimize the keyword, is not to grasp the big! May 11 "May 11 Rockets vs Lakers Live" "Rockets vs Lakers Live", I believe certainly is also a large increase in search volume, Extraordinary to focus on optimization!

There are, for example, some anime serials, TV series, such as Naruto, Jailbreak and so on! Look at Baidu today! Jailbreak fourth quarter 21 plot, you can again 21 come out to do "jailbreak fourth season 22 plot" and so on this episode, your ranking has been Shanruta, Do this kind of site webmaster see this article to hurriedly start! There are also some entertainment programs will be like this, a lot of users will look through search engines, such as watching today's Baidu in the list of "I am the big judges May 9" This keyword estimate can be maintained to the next issue I am the grand jury, if you know when the next issue, For example, on June 2, you can immediately optimize "I'm the grand jury June 2."

Here for a moment to give these examples, there are a lot of things can be foreseen, hurriedly do a collation, you can become a "living immortal", faster than others to start!

5: Proprietary words, fixed search

This kind of words is different from the news class words! I generally divide the keywords into 1 fixed search words 2) Even if the news search terms like the NBA we talked about, as well as some traditional media news, these are even if the key word, said that time is very short, may only hot 10 days, 10 days to become a super unpopular words! But like words, fixed types, For example, we began to say that the stock, even if a fixed word, but the competition is difficult, not competitive do not waste time on this word! Fixed words, such as shopping site, product name is fixed keyword, you can use the detailed page of products to optimize these product names, these words are targeted strong, add up the search volume is also very big Oh! or brand + model, such as "Nokia N73" "Nokia N73 Phone" These are very fixed keywords, Every day people search, such as the author of the current company operating a specialty network, then the key word "specialty" (local name + specialty) such as "Hangzhou Specialty", (local name + specialty + what) such as "Hangzhou Specialty has what", as well as each specialty name, such as Wenzhou sauce duck tongue, xiaoshan radish dry, pro Shan Walnut, These words are fixed words, it is difficult to change with time, and lost the search volume!

6: Some Alternative user behavior, error word or pinyin

After all, users are people, will make mistakes, typos is more typical! Take a friend's website to do a case, the website address "www.tb-so.cn" target keyword "dig treasure net"! Haha, look at how many people are searching for this keyword every day (pictured below), God, it's crazy, 2000 people are making the same mistake every day!

There are pinyin, such as the keyword "Taobao" You can also go to optimize his pinyin "Taobao", and see how many people in the crazy search every day "Taobao" God, more than 30,000 people in a day to do this thing!

Today we'll talk about the ways and strategies of selecting these keywords, and if you see this article, I hope you do not limit the content of the article, you must do this article, according to their own site, choose the right to do their own keywords and choose the keyword method, if there are more good methods, I will also pass the "gang master Rudder" Post a new method, please look forward to and pay attention to my blog-gang rudder, we'll see you next time!

Author: Dairenguan @ black Humor

Blog Address: http://www.dairenguang.com

All copyrights must be reproduced in the form of links to the author and original source and this statement.

On the second step of SEO: How to distribute your keywords rationally