On the five characteristics of search engine marketing

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Compared with other network marketing methods, search engine marketing has its own characteristics, fully understand these characteristics can be more effective use of search engines to carry out network marketing.

(1) Search engine marketing method and enterprise website are inseparable. Enterprise website Promotion is one of the main purposes of search engine marketing, therefore, the establishment of professional enterprise website is the enterprise effectively carry out search engine marketing, the professionalism of the enterprise website and the friendliness of search engine will have a direct impact on the effect of search engine marketing.

(2) Search engine marketing is a user-led network marketing. The behavior of retrieving information using a search engine is initiated by the user, users to retrieve what information or services are entirely based on their own needs and wishes, and users choose the information in search results have their own preferences and judgments, not affected by other factors, therefore, search engine marketing by the user-led, The impact of marketing activities on users has been minimized.

(3) Search engine marketing can achieve a higher degree of positioning. One of the main characteristics of network marketing is the user's behavior can be accurate analysis and achieve a high degree of positioning, especially in the search results page of the keyword ads, can be fully realized with the user to search the keyword highly correlated, so as to improve the degree of marketing information is concerned, and finally achieve the purpose of network marketing

(4) The effect of search engine marketing mainly shows the increase of the traffic of the marketing website. The main task of search engine marketing, which is to promote the website, is to increase the amount of visits to the website, and whether the increase of the traffic will eventually translate into the increase of the income, but also depends on other factors, which is not decided by the search engine marketing activities.

(5) Search engine marketing needs to adapt to the development and change of network service environment. Search engine marketing is the specific application of the search engine under the specific network environment, so it is more dependent on the network environment such as the working principle and service mode of the search engine. When search engine retrieval mode and service mode change, search engine marketing should also make corresponding changes, search engine marketing should maintain and network marketing service environment coordination.