On the five elements of successful operation of local group purchase website

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May many stationmaster think that now go to talk about group buying site seems outdated, because the recent internet has been the most powerful is the group purchase site, not the profit is how good, but many of the original rapid expansion of the group buying sites have tightened money, shrinking scale, many professional also exclaimed that the Internet winter is coming , but the author believes that this winter may be part of the winter, even group buying site, will not thoroughly enter the deep hibernation state, if the operation of good, the same will create a good profit, the following author to talk about, local group purchase website successful operation of the five elements!

One: Group purchase website Marketing to surprise, not to engage in a wide range of coverage

Marketing advertising is generally more extensive coverage, the effect will be better, but for local group-buying type of site, if so, then put the money must not be able to bear, to know, advertising marketing, motionless a hundred thousand of of the input, how to make a small local group buying site, so local group buying site, In advertising marketing, should take the road of surprise, that is, spend less money to get better advertising results, such as from the bus, the local newspaper, boarded some small ads, although the cost is very little, but the same effect is very good!

Second: Cost control of human resources

For group buying sites, it is often like a small company, Spadger, five to taste, although not to ensure that each function requires professional personnel to do, at the very least, to ensure that the corresponding functions of group buying site, such as finance, marketing, operations, SEO optimization, market planning and so on, these if they can do, Do a little more, if do not come, to be as far as possible to find some part-time, or some have a variety of abilities of professionals, although the salary is high, but also to find a few people to do a lot better!

Third: To have their own core group purchase products

Now the most people to buy the site is the most criticized is to buy a variety of particularly few. Many netizens joked that the current group buying site is to buy some coupons, or some inventory backlog, completely uncompetitive, a lot of products to buy back, although it looks cheap, but it is not worth, this is the group purchase site operation, need to avoid the problem, so to build their own group purchase site core Competition products, It is very important to find the core of competitive products, it is necessary to work with a lot of local businesses to ensure the steady flow of buy products!

Four: The function of group buying website must be very concise, service experience is better

Local group buying site is actually a network of intermediary companies, intermediary content is products and services, so in the creation of very competitive products, it is necessary to provide users with very good service, this service, can even include the after-sales service for these products, the website has functional services, After all, if the site to allow users to operate very cumbersome words, it can not be attractive to users, not to mention the training of loyal users, only to do a good job, to make the characteristics, it will be able to obtain a steady stream of loyal users!

Five: Still have the determination to fight a protracted war, especially under the background of current group buying slump

Now the local group buying site although not those traditional large group purchase site management encounter serious difficulties, but more or less will be affected by this large background, but this way of profitability, it is worth our insistence, after all, this is a kind of can give three parties can create benefits of the way, so stick to it, always succeed, Just insist on the time, we must know to create more contacts, more resources, so as to be able to win in the final contest!

The above is the author summed up the successful operation of local group purchase site Five elements, it does not look very complicated, but in the operation must be able to adhere to, know how to innovate, can make their own different characteristics, can get more users and merchants of all ages! Above content by www.120job.cn in Admin5, reprint please keep the URL, thank you!