On the five main roles of the network team of tourism websites

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Tourism industry belongs to the service-oriented industry, tourism site needs a strong function and content, no team operation, it is difficult to break through. The role and division of the team determines whether the team is efficient.

First of all, I am a tourist practitioner, at present in the travel network is responsible for the overall site planning and operation, and Management network team. After more than 2 years of polishing, I found that to run a good travel site, there must be a core network team. Today, we will discuss with you how the network team of tourism websites is built.

Travel site in general with other types of Web sites, the network team is divided into editing, promotion, art, procedures, operations planning and other roles. Each role acts as a link in the chain of the team, and at different times, the importance of each ring is not the same. Each role has different workloads and requires different people.

One, the website edits: 2 people.

Web site editing is the basis of a network team, the main job is to fill and update the content of the site. For tourism sites, the product content is basically not much flexibility (especially such as a travel network such as the platform-type tourism website), so only in information, travel notes, Introduction, to do some relatively independent content. It is recommended that the work of the website editors focus on the tourism strategy, which can effectively improve the user experience.

Second, the network promotion: 2~3 people.

The role of network promotion is to show the site more quickly in front of users. This role can be divided into two areas: SEO optimization and auction promotion. Pre-network team should be based on bidding, cultivate the first batch of Web site loyal users. Because SEO optimization effect is relatively slow, but we can not always wait for it to effect it.

Here we recommend SEO optimization Personnel 2, bidding Commissioner 1.

Say more, bid to seize the core keyword, in the country's target area to do promotion, long tail keyword can do phrase matching, so save manpower and resources; SEO optimization focus on the competitive small long tail keyword, the specific optimization method I in the previous "three kinds of unconventional outside the chain construction method" has detailed answers.

Third, the website art: 1 people.

Art can help the site to give users a good first impression, so the higher the site traffic, the role of the art of the larger (and also reduce the bounce rate is an important link). Art can also be divided into two categories:

(1) Since the construction of tourism sites, in this case, you need to start from scratch to plan the overall style of the site, and ensure that this style in the future of the page can continue. The ability of art to demand higher.

(2) Buy the tourism web site system, in this case, the artist usually only need to do three kinds of work: topics, styles, advertising graphics. These three jobs require less capacity and time, so the artist's requirements are not high.

Four, programmers: 1~2 people.

Programmers are mainly debugging programs to ensure the normal operation of the site. I do not consider large-scale tourism sites, small and medium-sized sites are generally bought systems or take the open source system changes, so programmers generally only need to 1~2 people on the line. In addition, for small tourism sites, due to limited funding, it is recommended to ask a part-time programmer, so as to save money.

V. Operation Planning: 1~2 people.

In fact, strictly speaking, editing, promotion are part of the operation, but here I would like to say that the operation, mainly planning activities, the development of users, looking for resources, event marketing, SMO and so on. Business planning needs to be very familiar with the tourism industry, and familiar with the structure of the site, but also the ability to coordinate other roles.

A travel site can make money, in addition to the site customer service, is the most important business planning. But in view of this kind of talent is difficult to find, so proposed operation early, the number is 1~2 person.

Plus, we need a leader, a team leader. This person needs three features:

(1) Very familiar with the tourism industry.

(2) Very familiar with the travel website.

(3) Be handy to interpersonal relationship.

I believe that these characters are all together and the whole team is officially built. There are projects, there are teams, there is money, we can open dry. Making money is just within reach.