On the five-step cycle principle of social media popularization

Source: Internet
Author: User
Keywords Social media target users themselves promotion strategies through

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Social media is a new term that is now emerging, it is estimated that a lot of webmaster friends are not too familiar with the term, if the social media for a name, we will certainly not unfamiliar, in fact, social media is the current microblogging marketing, forum marketing, blog marketing, community marketing, and so interactive media, a general designation, So the core of social media promotion is interaction, then want to do a good job of social media promotion, that will start from the interaction, a lot of industry experts summed up the five-step cycle principle, the following author to do a simple analysis!

One: Find the target user group

Now that we're using social media to promote, then find the promotion of the crowd naturally is very important, and social media use of the crowd is often relatively broad, how to find their own needs of the target crowd, it is necessary to combine their own promotion of the core content, to the relevant social media related content channels to find, It is best to find content that is relevant to your marketing core, so that you can improve the accuracy of the target population! And at the same time can be a simple comb of the data of these users, so as to identify what is the focus of marketing goals, which are broad marketing goals!

Two: Develop the promotion target

Since we have to engage in the promotion of social media, then there should be the goal of promotion, such as through what to their own users to promote, through what can attract the target users to focus on their own site, to the resources of their own site can and social media have a good intersection, This will enable these social media target users to more easily recognize your site, of course, when marketing to these target users, but also pay attention to not be able to rush! It is also the change in the mindset of the target user that takes a certain amount of time!

Third: Develop the promotion strategy

Through the promotion of social media, we must develop a detailed promotional strategy, from target users to the promotion of the target, and then how to convert these target users into their own loyal users, how to meet the resistance of users to do, if you solve the problems raised by users, how to enhance the service function of the website, and through social media promotion after the profit plan and so on should be reflected in the promotion strategy, of course, the formulation of these strategies, is not a figment of the imagination, there will be a lot of ancillary techniques, such as through the analysis of the current market environment, the site's profit model and so on, so as to develop a more correct promotion strategy!

Four: Implement the promotion strategy

This step is very important, this is for the previous three social media promotion of the preparation of a test, of course, in the implementation of the time, but also pay attention to the method, because in the actual implementation process, also must encounter some troublesome things, this time is to be able to improvise, and in the early implementation of There will also be social media to promote the bottleneck, so in the process of implementation is to have a period of time to adhere to!

Five: Analysis of social media promotion effect, not go to the first step to start again

This step is the analysis phase, is a period of time according to the social media promotion strategy after the implementation of an analysis, of course, this analysis is launched in real time, although in the beginning of a period of time, did not find the advantages of social media promotion and effect, but at this time should not immediately change marketing programs Need to be dedicated to further observation and analysis, and timely recording in the marketing process of the new problems encountered, and then found that the original promotion strategy has obvious loopholes, at this time should be decisive to go to the first step, social media to promote the target user analysis! Re-cycle again, Know the success of social media promotion!

The development of social media is very rapid, and also bound to become an important means of network marketing, through social media, to achieve the diversity of Web site traffic sources, but also to enhance the site's reputation and brand, so the importance of social media promotion, in the future will become more prominent, and do a good job of social media promotion, We must strictly follow the five-step promotion principle, so as to enable social media to promote the effectiveness of the results! The above content by www.nfrencai.com in Admin5, reproduced please keep the URL, thank you!

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