On the five stumbling blocks in the operation of small and medium sized sites

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Building a site is very simple, but the successful operation of the site is not a simple thing to survive. Especially for the domestic front-line small and medium-sized site webmaster, the development site needs to pay more efforts. Because the small and medium-sized site operation and Development there are a lot of limitations. The following is the author of this limitation on the operation of the small and medium-sized site of the five major stumbling block.

One obstacle: Dual limitations of energy and technology

I think a lot of small and medium-sized webmaster are not proficient in technology, although the operation of a site does not need to have excellent technology, but if you do not know the code or art, then you will encounter a lot of inconvenience. And for personal webmaster, cumbersome web site operations often will let you have physical overdraft. The website operation needs to start from the content renewal, the outside chain, the activity plan and so on, if you do it alone, certainly is busy not to come over. For this personal webmaster often difficult to adhere to, the author suggested that we should be able to group a team to operate, in order to make our site to get a more full development.

Obstacle two: The location of the site is unknown indeed

I have contacted a lot of novice webmaster, they sometimes ask me how to promote the site, the author will answer them this question is not now considered, but to do the station before need to plan well. The author found that many small and medium sites to do the original purpose of the station is a whim, and this is not planned in advance of the site in operation after a period of time began to find no direction, do not know which direction to develop. A site needs to have a clear positioning, positioning contains the site to go in the future road, direction and profitability issues. So I would like to give the vast number of small and medium sites a reminder, to do before the station to have a clear positioning, so that the goal of efforts.

Stumbling block Three: There is no feature, there is no selling point

As a small and medium-sized site because of the limitations of technology, many sites will have no characteristics of the problem. We found that most of the small and medium-sized sites will use some open source free of the site to build a website. Because the current construction of a Web site required space and domain name costs are very low, resulting in a very rampant site, many sites not only use the same construction site procedures, even templates are copied. Of course, in addition to the establishment of the system, templates, the entire site, if the theme is also the same, then you can say that your site will be difficult. Such a site is difficult to have opportunities for development, there may be the search engine is considered a station group crisis.

Second, many sites in the operation is also no selling point, which involves the above mentioned site positioning problem, if our site positioning is not good, there is no selling point, it can not attract and retain the visitors we want. For this as we must find their own site's selling points and future profit points.

Four: To promote the optimization problem

Promotion and optimization is two small and medium-sized site operation will encounter annoying as the problem: first, to say that promotion, network promotion is not an easy thing, although a lot of road, a single detour is also a lot of, an incorrect way of promotion will often let the site take many unnecessary detours. Another is optimization, this aspect of SEO methods and routines are also many, the key is the webmaster need to have a persistent heart, and many webmaster in this piece of failure is the main reason is because of this.

Obstacle five: lack of capital chain

One of the limitations of personal webmaster is the limitation of capital, compared to large sites in the spending on the wasteful, many small sites are often penny-pinching, so in the promotion of this piece is very difficult to do, if you want to make the site bigger, a certain stable fund chain support or essential, see happy net and some other websites to know the financing. Build a team to run the site.

Looking at the above points, I think you can consider whether you have encountered or are in these troubles. In fact, the development of small and medium-sized stationmaster has been in a relatively confused environment. Traditional thinking is limited to what to do now to make money, do what stand to do, and ignore we can do what station. The site's operations need to be constantly explored, because maybe the next success is you. This article by the Yi Shun soft Wen http://www.myweb168.com/original, reprint please retain the source.