On the flood of news soft text

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Although Soft Wen is an ideal marketing means, but since the soft marketing has been widely debated. Some time ago, the United States for soft blog renovation also greatly proved the proliferation of soft text ads. Recently, Song Congming also in some magazines to see some media people on the news soft article abuse of the attack.

And now there are many media are dedicated to pay news to obtain profits, have to say to a certain extent, news of the soft market has begun to cause a certain degree of consumer misleading, after all, news information in many consumers appear to be the most authoritative. However, if all these faults are attributed to the soft text, it is somewhat one-sided.

The reason for the flood of soft wen

Any marketing means behind the existence of a certain interest chain, or the existence of a specific industry, and soft text promotion is no exception. Take the soft text promotion, it is behind the soft text planning, soft writing, soft text release, news media and so on, this is a complete soft article interest chain. And any one of the links, too much of a quick success to exaggerate publicity, then will cause a certain misleading consumers, and ultimately the most fundamental reason is the interests of the drive.

As an effective marketing means, soft paper is only a tool at best, and there are no good or bad points in the tool itself. And how to use tools and tools for the purpose of the pros and cons. Therefore, the main reason for the Song Congming of Soft wen is simply due to the following points:

First, the enterprise did not clear the real role of soft, only for the temporary benefit of greed and thus blindly adopt soft text strategy.

Second, soft paper planning, writing is not professional. Nowadays, there are some soft writing companies in the market is very unprofessional, can not really for the sake of the interests of customers, the correct guide to customer soft marketing, just to play a temporary propaganda effect and sacrifice the long-term interests of customers.

Third, the news media moral flaw. Of course, this refers only to some of the news media, these news media completely disregard the interests of consumers. Also never research the soft text advertising products are valid, legitimate, only in order to pursue profiteering, to consumers and disregard the interests. Completely loses its authority image in the consumer's mind, but also violates the news media profession morals. Of course, Song Congming believes the media is just a handful.

It can be said that the above three reasons are the main reasons for the abuse of the news soft text. So what is the best way to improve the situation?

How to solve the misuse of news soft text

The best way to solve the news soft text is to take it from its source-enterprise. Enterprises themselves to be able to understand the main role of soft paper is used for the establishment of the Enterprise's own brand and promotion. This is the original intention of the news soft text, and not for the sake of short-term benefits to give up their own brands to abuse the soft wen, and even harm to consumers.

In addition, the soft text in a sense is also a word of mouth spread. Since it is word-of-mouth spread then it must be consumers like, willing to spread products. If only the pursuit of temporary benefits and give up the brand strategy, the effect of soft paper will be greatly reduced. can only through continuous release, constantly attract to obtain customers, and not be able to produce superposition, accumulation of effect. Then, the effect of soft paper is not necessarily comparable to other promotional means.

For the use of soft paper, enterprises must also be to establish and disseminate the brand as the primary purpose, since the choice of soft wen is to have a long-term development strategy to Word-of-mouth to win customers to win the market customers. This is the correct use of soft paper! And this is also a soft marketing planning company must pay attention to, because many customers do not understand this, so soft marketing planning company also for the long-term interests of customers to consider. Not in the news media, news source site to send a few manuscripts on the forget, soft marketing is not so easy.

Song Congming finally to say is for the news media, must be able to maintain their own in the minds of consumers authoritative, impartial image, do not covet the interests of the moment will only harm their own. Moreover, the professional ethics should be the lowest bottom line of media adherence, if crossed the bottom line, then and liar and the difference?

Enterprises for the sake of brand, consumers, soft marketing planning company for the sake of enterprise, news media for the interests of consumers, their own public image, this is a benign market mechanism of soft. Only in such a market mechanism, soft talent can play its true utility, the real formation of more win situation!

This article author Song Congming article by Suining Recruitment network: http://sn.0516zpw.com/finishing A5 First reprint please specify, thank you!