On the "blank" Design of Web pages

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Many of today's web sites are more and more interested in putting more content and elements in one page, on the one hand, the space on the Web page is limited, the location of the gold, feel sure to fill it will not be wasted; on the other hand, for fear of missing a part of the content, a page to make more and more colorful, thinking that this can better meet user requirements. But the content and color of a Web page is not the more the better, from another perspective, whitespace can focus on the content of the Web page, for example, the blank of a shopping site allows users to focus more on the product when shopping, rather than the seemingly disturbing information. There are several advantages to the blank of the Web page, which we should consider in the design.

First of all, the blank page can make the color of the page appear more vivid. This is also the most direct benefit of the blank, the more white space, the more you can highlight the other colors in the page, so that their colors more vivid, so that users can directly feel the color impact of vision. This is very important to attract visitors to the site, because the gap makes the Web page out of the color depth, saturation and even concentration are more prominent. For example, the left part of the home page of Millet technology, the following figure, most of the white let Millet's main style color-orange become more prominent bright, believe in the user's eyes, the image of the millet technology trademarks should be orange. In particular, some of the more vivid simple colors, more able to create a pleasant and eye-catching appearance, plus the blank part of the page foil, more can make users impressive.

Secondly, the white space in the Web page can improve the readability and legibility of the content. A Web site content is not the more the better, the gap can improve and enhance the readability of a website and legibility. If the text on a Web page is too crowded, it will affect the user's reading comfort and reduce the user's experience. The following figure is a comparison of two sites, it is obvious that compared to figure I and figure II, Tuyi's title of text paragraphs, word spacing and so on to give people a more comfortable and spacious, more conducive to enhancing readability.

Figure I

Figure II

At the same time, the space in the Web page can make users more focused. Almost all search engines are designed to be so similar and concise, one thing is to be able to improve the user experience, so that users more focused on the search box to search for information, not by the other information on the Web page interference. Therefore, most of the search engine home is blank for most of the page, only a search box, because the blank allows users to focus more, can reduce the interruption to users, so that users focus on the site has a good user experience of a performance.

In short, the page is not a waste of space in the Web page. Traditional web design may think that when designing a page, you should fill in all the colors and elements in the page as much as possible. However, from the above mentioned several aspects can be seen, the Web page also improve the readability of information and legibility, can make the color of the page more vivid to make the user more impressive, can enhance the user's focus experience. Therefore, the white space in the Web page is not always a flaw, if you can seriously use, can bring a different user experience.

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