On the domain name "war" of Kaixin

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Internet industry and senior experts in the legal profession today on Happy net sued thousand rubber tort, they think domain name is only part of the success of the company, on the other hand, the domain name needs and site matching, can reduce hidden dangers for the future.

China's first domain name Congress today, senior Internet analyst Lvben, Xie, legal experts Chu, domain name experts and Chinese People's Congress Professor Yu Xiaodong, the spirit of the network CEO Yiu Jincheng participate in Enterprise Domain name application of practical research links, on the happy net domain name controversy, the following for the discussion of the record excerpt:

Domain name and site need to match

Xie: Domain name is very important, but he is only the Internet company success 1% of the factors, especially at both ends, a company has been successful, called nothing, there is just the beginning of the time, in fact, is also called what does not matter, the more valuable is a bit of movement, rapid growth period.

Yu Xiaodong: Domain name is a sign of the internet, the original design of the purpose of the domain Name System, is to allow people to easily access the site, so from this point of view, the domain name is the most important to be true, to match the site, whether it is with the site name matching, or content matching, or In general, the domain name of the main meaning to be linked to the site, or not match, whether it is plus 001, or other words are not smooth, remember that there will be deviations.

Xie: To put it simply, what's the best domain name today? Double syllable Hanyu Pinyin, four to eight letters, and registered. com,.cn, dozen a bag, which is fatal in Hanyu Pinyin is easily ambiguous. Last year we registered a domain name called together, they say how you do abandoned Ah, are the same. So four is very good, I heard that there is a person in Britain, the British dictionary all the words are finished, so that the domain name now become a guest of the market, is valuable. I think if you want to say what is bad domain name, Hanyu Pinyin is a bad domain name, such as Microsoft's Bing, this foreign can not read, China is a disease, so this is not good, including Gchina, this is not good.

Yu Xiaodong: Just said that happiness is not enough, Could not afford to buy kanxin.com, later registered kaixin001.com, which I think should be the FS365 and hao123, start do not call happy, will be called Happiness 001, so that the site name and domain name match up, and so on powerful, can afford, and then buy back, and then renamed is also possible, like the Thousand Dragon Net, the first called 21DN N.com, later renamed Bjnews, then the Thousand Dragon bought back.

Lvben: The teacher's view is that if you do not have so much money, you registered kaixin001, then you must be promoted to be called Happy 001, that's right.

Chu: I agree with the teacher said, if the first call Happy 001, may not have this lawsuit. This is the time to start thinking about the hidden dangers left unnoticed.

Happy net lawsuit dispute becomes the marketing event

Xie: Promotion Now there are many, I think there are some common laws, more typical, do not let the people, your users two times memory. As far as possible, because our set of things is a little limited, but to match as much as possible, for example, I did a web site called the Games, I bought this company, his domain name is called the global Connection, the public, you can not say that is completely wrong, is playing the game, later renamed, Giant, are not necessarily spelled out, Later bought Game,ourgame bought, it was used, but later the boss slept the next day to get up on the registration, fortunately, the price is not expensive. I took over the news, and the first name, and the United States a big supermarket name is the same, and you have no relationship with finance, and I said it is called Pinyin, on the registration, I took over the site traffic ranking is more than 4,000, six months after the ranking of 100, So do not let users in this area too much memory, this is the best.

Other, now the real industry popular means of promotion called event Marketing, I am very suspicious of happy net and thousand oak idea, I very doubt this motive, may finally fight the lawsuit to compensate a bit to compensate a bit, but this province how many advertisement expense Ah, many people still help the dissemination, I also gave them an idea, a call net, A happy King? Not to argue, this can be said to be an event marketing, a lot of the industry. I think starting today, the company still depends on the core competitiveness, or to be different from others, you have to really, can not say is the domain name stream. So this matter must be noticed, must have the skill, but does not trifles, in the good company domain name may only account for 1%.

Yu Xiaodong: About promotion I would like to add that also with the first question has relations, this domain name value, just I said Domain name value, one is veritable, one is simple easy to remember, third is the atmosphere, I think your domain name on one hand is wants you to know how to go, another brings some people to come over, this is the independent flow.

One example of this is a friend of the Domain name field, to do the talent of the site, the earliest is said, as long as the talent of the site, he stared at the domain name, a deletion was registered, and then he did a considerable amount of web site, has done the first in Beijing, and then a few years ago the financing of 10 million euros over. Other people's domain names are deleted, he registered, and then led to his new website, which also played a role in the guide, so this can also play some role, but the key or the content of the site and the strength to promote the line.

Domain Name trademark company name needs to be protected together

Chu: I am also a domain name arbitration experts, arbitration over a lot of cases, actually with what related to it, you start to register the domain name to consider, is not the future to be perfect protection, generally speaking, and your name similar, the same registration, Li Ning This is the most typical.

From the saturation point of view, is a comprehensive, but not from one-way to consider, the domain name itself is an identity class. You have to apply for a relatively simple, more flexible, so now a lot of trademark agencies at the same time registered domain name, which is relatively good, he will tell customers, you have to apply for a trademark, in the domestic how long to wait? Almost three years, theoretically enough in a year, but a lot of formalities are three years, then three years is too long, But you start the domain name, must consider and your trademark matches, such protects is good to do some.

Lvben: If I understand correctly, is the domain name, brand name, company name, the Trinity should be the best protection. Comprehensive consideration.

Yu Xiaodong: That's the way I view it, from the domain name angle, the matching protection, formerly. Cn,.com,.net, in fact, early. com is a lot more, so. com is a need to protect, these three are need to protect, and if you are a charitable organization, you should be with org matching up this way.

Xie: We do a little neurotic company, every few months to ask the company's lawyers, our domain name expires? Renewals No, the most afraid of one months between, to Qi, your hard-earned flow is gone, I would like to encounter a good domain name business, can advance 30 days warning, expiration can also have a buffer period, So that everyone can do it, otherwise you are so special direct, such a practice will not produce mutual support feelings. Of course, a higher point is that I said the bundle, today also listen to a lot of people say top-level domain what, but for the common people, top-level domain name is very few,. com used to be eminence, but now. Cn,.net are already up.

There is also a soft protection, if there is a corporate brand strategy, the domain name as part of the strategy to plan, it is more interesting, and with the money is not a big deal, your name, and then the domain name is a part of its entire combination, you put it unified operation, enhance the value of property, Ah, to do a complete set But more afraid of is unworthy of, before we have a website called Chinese Laboratory, then it is not easy to do under the Internet, so this is a comprehensive problem, and business experience is related, the truth is not many. And like the domain name you lost still not good to hit, is a while, like I find that ourgame, application the next day, the United States has a company said to buy back. This renewal is cheap, in fact, the commercial content is more and more expensive. Every time I see cnnic advertising,. cn Domain name Dumping I am not too happy, cheap no good goods, vicious competition, commercial value instead ran to the gray channel, not to reduce the cost of our first-line people.

Yu Xiaodong: I basically agree with the teacher Xie Point of view, each dozen 50 big plates, one is their own protection disadvantage first, another advantage, also wrong in this way. Including now kaixin001 in the Ministry of Information industry for the record is a personal record, not the company record, this is their own protection does not pay attention to the place, the domain name does not protect good.

Xie: First of all, an Internet company, the domain name as a point of contention, itself is sad, your core competitiveness is this? In fact, I am more optimistic about the marketing activities, in fact, you can also look at the two sites which do better.

From the angle of domain name protection, I think the serious person is still reasonable, but the heart is not here, it is useless to say anything. So say each dozen 50 big slabs, happy itself is not to original, innovation this identity to, how no one imitation Baidu Ah, Baidu can not imitate Ah, you this twenty or thirty people dry one months on the rise, so honestly admit that we copy the Qiao, what sell friends, Rob parking spaces, we copy the early Ah, their site like us, He copied us, it's not illegal. So I think kaixin001 and kanxin are two different domain names, this belongs to nobody knows.

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