On the landing page making of network Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today talk about the landing page in Internet marketing. Now many enterprises have their own web site, there are a number of enterprises to the various search engines to do bidding ranking promotion, or to find a free promotion team, and then keep sending out information from all aspects of the site's traffic. Of course, this is in the traffic after the focus of the work.

First, we need to figure out what the landing page is, the so-called landing page, which is the first page that comes to your site from another site or some ad.

Second, visitors have no turnover. Many of our companies have done Baidu's Phoenix Nest (PPC), but actually bring how much turnover? or to some network alliance inside advertise, then put some traffic into our own website, but the advertisement also did, the traffic also came, our website traffic is very high, but the conversion of customers are very few. From here, we're looking for a reason. Customers come in why not click Online Customer service, or come to see a few pages later, or stay for a short time, see the content is very small. All this is the reason for our landing page.

Third, now that we've found out why, let's analyze how a landing page for a Web site should be done, this page is also the user came to the site's first impression, if the impression is good, the content is good, then he will stay to see more time, on the contrary, very bad result is the customer clicks on the ad came in, take a look at the walk, We had money but we couldn't get a deal. OK, so let's discuss the production of the ad page (landing page) from the following ads.

1, the content of the advertising page, we have to be targeted, such as the education industry, usually our customers will search for some such as "computer Training", "Computer School", "Graphic design school" and some other keywords, on the three keywords, we can let it have an advertising page? Definitely not. First search for "computer School" the keyword of the customer, his purpose is where, he searched this keyword, he is want to learn the computer, but may not know what to learn, then our Keyword Ads page page should be done a little more gorgeous, playing some advertising words, such as learning computers, such as millions of annual salary, this is the first step , let him see the heartbeat. Then we play our professional navigation on the left side of the page, but it's not the best one for the last navigation. We should also add a message after each major, attention, or the remaining places, of course, these data are written by ourselves, who will verify that no one to verify your authenticity. But here, we have a strategy, is not all of your professional write thousands of, the number is basically the same? Here will be good operation, can not do so, like Taobao store inside, a store there are hundreds of goods, but the explosion will only have so three or four, our professional also so, we want to let customers see attention, This is the key, we have to put our main push of the major in front, and it is far more attention than other major. Of course, this major must be our own backbone of the major, other schools do not or in the skills of more than other schools in the professional. Finally, it is a kind of herd mentality to satisfy customers.

2, from the first ad page came in, he will choose a professional page to understand the information, at this time, our second advertising page should be more professional, in this page, our professional courses will have, after the work will find some aspects of work, must be one by one to explain clearly. But do not use the form of a form to do (personal feel too do not run the eye) hehe. We decorated the page with some gorgeous pictures. For example, the current social fire E-commerce major, we can be involved in the professional specific courses to write clearly. For example, our network marketing major can involve the following courses:

Googleadwords Marketing

Baidu SEM

Telemarketing skills and business etiquette

Search Engine Optimization seo

Taobao Open Shop Marketing

The application of marketing tools and sales strategies for shop specialty

Network advertising planning, design and production

The importance of network marketing

Then configure some of the basics of the course, then such a professional is introduced in detail. By analogy, our second advertising page must be professional and informative.

3, the time of the customer stays here, should have a period of time, also understood almost, this enters our service must intervene. Collect customer information, do telephone return visit, or use what music language customer service system, let the customer leave valid information. The rest of the work is our customer service communication.

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