On the relationship between e-commerce and network Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network Marketing and E-commerce focus on different points. The focus of network marketing in the pre-transaction stage of publicity and promotion, one of the signs of E-commerce is the realization of electronic transactions. The definition of network marketing has shown that the network marketing is an integral part of the overall marketing strategy of the enterprise, it can be seen whether the traditional enterprise or the business based on the Internet, and whether or not the electronic transaction occurs, all need network marketing, but network marketing itself is not a complete business transaction process, But in order to facilitate the transaction to provide support, so is an important part of E-commerce, especially before the transaction occurs, network marketing plays a major role in information transmission. In this sense, E-commerce can be seen as an advanced stage of network Marketing, an enterprise in the absence of full e-commerce, the same can be carried out at different levels of network marketing activities.

Search engine is still the primary Network marketing tool

Remember how many years ago hit database marketing? In fact, we can also be paranoid about the internet as the world's largest and most complete database. and search engines are the core of information distribution. From the user's point of view, the search site has already become an essential tool for people to access information on the Internet, has many years of use habits. Before changing the status quo of "all Internet behaviors based on search engines", it can be said that its marketing value is always ranked first.

In addition, because the current search engine is mainly for information, and enterprises are more concerned about the behavior of users, so the search technology in other directions still have a lot of room for development.

Network Video Advertising Emerging

The video network advertisement is divided into two parts: one is the traditional website's advertisement form change; the second is for video website and video network application software advertisement.

For video website and video network application software, because the loyal customer group is getting bigger and larger, therefore also quickly obtains many advertisers ' approval. In fact, its value or compared with the traditional site is the advantage of it can carry ads in the video, which avoids the company's other sites to worry about whether users focus on the site to provide information, and will not notice the surrounding ads, but also to avoid the ordinary site ads by some software shielding the embarrassment.

The depth development of Community marketing

For enterprises, the most accurate way to network marketing is to establish online customer membership services. But at present there are more than 1.5 million websites in China, of which 70% are corporate websites. In other words, at least more than 300,000 of the corporate web site in the struggle through the network member services, to build their own precision marketing platform, but very few success.

The main causes are concentrated in two areas: first, the customer will always be "the king of the melon selling melons," the ideological obsession is not easy to believe that the company's self-expression; the second is that this way the expansion of weak, enterprises tend to expand the membership Service site at the same time spend more money than do online advertising, but not get new customer resources.

To solve similar problems, third-party websites can have better results. The scale of these third-party sites is not large, it can be similar to the end of the large community, but also can be such as some car friends will be such a small forum. Know how to tap the value, and then choose to put the Enterprise network Marketing will be more effective.

Long-term prospects of network marketing

5 years after the internet will be what kind of style, will not have subversive technology and creativity suddenly appeared, I am afraid no one dares to conclude. However, we can still start from the current user needs, for the development of network marketing set some direction. And in these directions, some people have started to prepare their own products today.

1, the realization of the principle of Aida

"Aida Principle" is a kind of classical advertisement effect evaluation thought, the application in the network marketing domain is: By identifying and continuously tracking the visit behavior of a particular visitor, recording a certain information from the notice (Attention) network, to generating interest (acquires), and then to being aroused purchase desire ( Desire), and finally put into action the complete process.

To be sure, continuous tracing (and a variety of data comparisons) based on the "Aida Principle" has great potential value, so users can identify the most consuming potential of the visitors and their access habits, understand the different network promotion activities in the transformation effect of the difference, found that their site in the transformation path caused by the visitor abnormal loss of the link, compare the different page style and content of the target visitors to attract the extent of the flow of paid to promote whether there is a large number of false clicks.

2, User Experience Improvement

"So that users can easily access to valuable information and services, is the essence of network marketing." This is the basic idea of the user experience proposed by the new competitive network marketing management consultant.

3. Deep Digging Network Database

Domestic banks often have to do credit card promotion, so we can often see the uniforms of banks and all kinds of small gifts provided to the users on the roadside. Do not underestimate these small gifts, some banks in order to prepare these gifts once spent 5 million.

Can be the result is often a lot of people, take gifts more people, can eventually open the card is not much, and opened the card is never used or immediately pin card is not a few. This reflects the value of database marketing, if the bank can accumulate the user's habit of doing business in the first promotion, and adopt more rigorous auditing means to the special behavior users in the later promotion activities, it can achieve the goal of relative precision marketing, and also save a lot of cost.