On the four basic points of website marketing development

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Web site as a social commodity, no matter what you sell, the final point is the user group. Only by the recognition of the user base in order to get a foothold in the market. A good website, need to do "both inside and outside". "Nei": refers to the site itself, the site presented to consumers content or information. "Outside", refers to the website marketing promotion. Today I come to talk about the website wants to speed up the marketing development Four Point Foundation, everybody stationmaster must look earnestly, only then understood this four basic website marketing also can advance rapidly.

Accurate site positioning

Personal webmaster is usually lack of commercial sensitivity, just blindly imitate, what heat to follow what to do. This is the big taboo to do the website. Only accurate positioning, to firmly grasp the target user base. To be well positioned, the first thing to do is market research. At present, China's network users are a large department of knowledge-based users, this part of the population usually higher education, including students, white-collar workers, etc., to this part of the targeted questionnaire survey, this way can directly and effectively let you understand the needs of users, from the need to find a clear positioning. has already made clear its website localization, next is uses the basic technology, constructs the website.

Second, to speed up the development of Web site

Despite the proliferation of emerging media, media types are becoming more diverse. However, traditional media has always occupied the leading position, the personal website Foundation is thin, the development is weak, only clever occasion, avoids with the traditional media's front, takes the alliances way to be able to surprise, achieves the multiplier effect. Different regions, because of urban characteristics, population types, consumption habits, media development is different. Personal sites can be based on their own media environment, selective and traditional media cooperation. On the one hand, in line with the low cost of personal website promotion model, on the other hand, through cooperation, to eat up the strong media around the blank market, the silent establishment of their own user base without being suppressed.

Third, the first seek stability after the profit

Any business activity is the pursuit of maximum profit, do the site is no exception. However, many personal webmaster only see the immediate interests, and not pay attention to the long-term development of the site. As the saying goes, "a first start", only a solid foundation before the opportunity to seek development. As a personal site, not to consider the profit in a short time, a good site needs to create a continuous value, only efforts to improve the site itself, the establishment of a fixed user base, to form their own inherent characteristics, to have the opportunity to achieve sustained vitality, and thus generate profits.

Iv. planning activities under the line, pay attention to service

User group is the life source of the website, have the user group to have the value. Doing the website is not only through a cold computer and users to communicate, more need to maintain emotional, which is particularly important for the same city site. Often planning a number of offline activities, such as: Buffet dinner, outdoor activities or interested activities, not only can narrow the distance with the user group, if the activity has characteristics, a wide range of influence, but also may cause the attention of local traditional media, to achieve the promotion of zero costs. Although the network media is invisible, but it is directly related to the interests of the user group, service is a vital part of the development of the website, must be consistent.

Website promotion mode is more and more diverse, only constant innovation and change, can maintain long-term development. The above is a personal experience in the promotion process, hoping to have some inspiration to everyone, the site wants to be accelerated development must first do the above four content, with the above four points as the basis, we can use some skills to seek the progress of the website, this article by http:// www.niebin.com Webmaster feeds, reprinted reservations link, thank you.