On the four optimization emphases of the business website of Business-to-consumer

Source: Internet
Author: User

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E-commerce Web sites have been developing very quickly over the years, and the momentum will be even more rapid, this is not a lot of E-commerce giants listed on the market, make money to make money, it is clear that people's expectations of e-commerce sites have increased a bit more, but also let everyone see here the profitability is very strong, But generally a money-making model will have a lot of competitors, then how do we break through the competition of competitors? So many people are looking at the SEO optimization above. At present, most of the platforms are in the small and medium-sized companies control, the site is mostly the CMS system, so that most sites are the same, if you can find the breakthrough point, so that your site becomes different from others, user experience and SEO optimization, it is easier to achieve success, Below we will focus on the electric quotient optimization of several points!

One: the title and description to be related to the electrical goods card

This is very important, the title is generally to be combined with the keywords of their own website, at the same time also want to combine with the brand, this is because the business E-commerce platform in addition to the need for more traffic, but also need a better reputation, and the brand has a very large relationship, if the mall's brand has not been very good promotion, Then, even if the key line to Baidu's homepage, it does not mean that users will very much trust your site, so the brand must and the title and keywords to catch the edge!

Second: The mall in the site map to design a very comprehensive

Business E-commerce site has a feature that is the product page will be much more than the article page, we can put each product page and product List page through the long Tail keyword to guide, so we design the site map, you can focus on these key pages identified, This to improve the user experience is also helpful, but also can tell the search engine which pages are very important, and also to do 404 pages, so that search engine will not go into the site's dead end!

Three: the page design should be simple and generous

In fact, many of the business-to-consumer platforms are made of fixed templates, so we look at the structure of the site, web design is similar, so we can use this common problem to improve their own site, thus greatly enhance their site's user experience, because those similar sites, if there is a site cheating behavior, resulting in a decline in trust , will be implicated in this large number of similar sites, so our site design and structure must be different, to make their own personality, do not because of the need to make a template hundreds of yuan, and to their own security to bring hidden dangers, this is not worth it!

Four: Attention to the picture optimization

For the Consumer Electronics Mall site, many of the pages are pictures, although the picture can help to enhance the user experience, of course, not the kind of and the site is not unrelated to the picture, but the picture is too much, but not conducive to the search engine crawl, after all, the site ranking is also very important, so General each picture to set ALT attribute, to ensure that the search engine can identify, or you do update Baidu as did not see, this nature is greatly detrimental to the weight of the site to upgrade!

These four key points is the focus of the optimization of the business platform, I hope we can learn some useful knowledge, of course, there are many details of the optimization point, it will be able to practice in the process of continuous summary! This article by the network Telephone free Dozen original A5 start, website: http:// www.freevoipnet.com reprint Please specify from "Network phone call free", thank you!

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