On the four parts of traditional enterprises ' marketing of soft paper

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Often have enterprises ask the author: "Traditional enterprises need not do network marketing?" I think, as long as your products in the network sales, you need to do network marketing, and soft marketing is the mainstream network promotion methods cost-effective a very high model!

In fact, we are surrounded by excellent writers, cows, can write a lot of praise enterprises and products of good articles, but the author Xiangchonghui found a problem, these articles write very well, but for the actual promotion effect does not have too much effect. Although the essence of soft text is advertising, this is an unavoidable commercial nature. However, the soft text relative to the hard advertising, the subtle difference between the two is the soft text into the user interests and the content of their own preferences, in-depth to meet the needs of users, this is a network marketing personnel must do a good job. Now the author for their own years of research and understanding, talk about the traditional enterprise how to make good use of soft wen network marketing it?

1. Looking for the user's interest and the interest point as the topic entry point

Different industries, different groups of people, interests and interests are not the same, but the human nature is interlinked, when others talk about your concerns with you, as a user you may sit still, soft wen is like a "soft knife" deeply rooted in the user's heart. Enterprises should combine the actual needs of users and problems, to find the most touching users or the most targeted, the difference between the selling point, the information passed to the user is our business is to help them.

2. Natural integration of keywords, improve keywords in search engine rankings

Although soft marketing is a cost-effective way to promote, but soft marketing also need to be in line with Search engine optimization (SEO), soft writing to naturally reasonable layout of keywords and attention to keyword density, so published an article on the keywords and the weight of the site has a great contribution. If the news source series of soft text published to the high weight of the site, by the major sites reproduced, the chain point to the corporate site, corporate site rankings and related keywords ranking will be greatly improved.

3. Find the right users, send to the website

Soft writing is again good, demand users can not see, or equal to no publicity. So before we do that we need to analyze our users for the products around the soft text, through the release channel to find suitable for our accurate users, to know which sites and forums gather your accurate users, in such sites and forums to publish soft Wen will be more effort, so that the company's money spent on the blade.

4. Formulation of programmes, adherence to the implementation

A small amount of soft wen may be just a flash in the pan, and can not give enterprises how much sales and image. Soft wen is not like Heng (sheep, sheep, sheep) that kind of hard advertising, "soft knife" is a subtle influence on people's thinking through the text, which requires phased and long-term to guide the user. When the enterprise decided to use the form of soft text to establish their own brand and products, we must first make a careful and feasible plan, planning a number of high quality of the soft Wen, adhere to the implementation.

Finally, I hope that enterprises in the grasp of effective soft marketing, and the traditional form of hard advertising and complementary, pay attention to the carrot and stick, so the effect will be more effective.

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