On the four principles of Weibo marketing

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Many individuals and businesses, although very early in the use of micro-blogging marketing, but the effect is not good, is a kind of "fire" does not rise. The reason is mainly because they ignore several important principles in the process of using Weibo.

Concise summary, straight to the theme

Micro-blogging is a kind of media, what kind of theme, what style is written by the operator's own decision. However, after the micro-blog is written, it still needs to be user-oriented. In this way, the most basic requirement is to follow the grammatical rules that are well known and accepted by the public in writing.

Due to the constraints of the network and other factors, micro-blogging users are most of the time to quickly browse micro-blog, so it is not possible to treat the traditional paper as the book, sitting in a rocking chair ease slowly read. If your article let the reader read for a long time did not understand what the topic is, it will make people impatient, and even later will not see your microblog. We must still remember the classic joke: the first bite of the steamed stuffed bun in the dining hall did not get the stuffing, but the second bite. These are the kinds of tweets that are too obscure to the subject.

Cling to life, strong practicality

Microblogging operators have to develop a good habit of browsing the news, so that what they write will resonate with the fans and make fans think that you are a person who keeps up with the times.

If you want your microblog to be as essential to your fans as the coffee you drink every day and the newspaper you want to read, you have to make the content of the microblog very practical. What kind of content is practical?

Practicality of the micro-Bo first to cling to life, content can be daily outfits children breakfast, wife after the quarrel of the coax wife "God skills", the delivery room of those humorous things, tourism sentiment. If you do not understand the above domain, then you should at least be a good storyteller, can write the plot ups and downs, let the people can't stop the story.

Accumulation is important

First of all, as far as possible to make the micro-blog content list, and secondly, at the beginning to light their own point of view, clear-cut, again, to the article a novel unique title. A good title is like a product's outer packaging, when a person is shopping in the supermarket, the novel unique product packing is enough in a few seconds to attract the consumer.

Learn from each other and reap big

Weibo marketing is a protracted battle, so I suggest that those who want to be quick and effective quickly should not use this marketing approach. Running a microblog is like opening a small restaurant, and returning customers is the most important. This means that the author must not use the "loose, fishing" attitude to operate the microblog.

Many office workers are accustomed to making a cup of coffee every day after they arrive at their offices and then wait for the computer to boot. If you want your Twitter status to be as important as that cup of coffee, you first need to cultivate the habit of reading your microblog. According to the research results of psychology, when adhere to a behavior of more than 2l days will form a habit. If you don't have the habit of regularly updating your microblog on a weekly basis, don't expect users to be able to develop that habit.

It is noteworthy that the continuous embodiment in two points, one is the content of the constant update, the second is the steady rise of the quality of Bowen. Look around those who once business is hot now but the snub bar, they are either people have been tired of eating, or business is good after no longer quality and quantity.

Often some friends ask me: "Why is my microblog not as good as others?" Don't forget, the great thing about the Internet is its openness, the information on the Internet can be freely browsed. We usually have to pay more attention to the good microblogging, do not put themselves in a small circle, to Wedelia 8 from time to time to see why others are good. Good Weibo will gradually show some characteristics and commonness with time, as long as the attention and constantly thinking is not difficult to find its advantages.

In addition, micro-blog operators have to listen to other people to mention the death of suggestions or opinions. "Lookers-on, the outsider" situation is very common, try to change according to other people's advice, adjust their microblog, you will soon find that the quality of their microblog improved. This article by: Laser cutting machine www.laser568.com release!