On the four steps of Enterprise station optimization

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Enterprise Station optimization is a lot of discussion, most seoer are doing this piece of work, then start a business station, we should start from where? What do you want to analyze?

"This stands for you, how will you operate?" In the interview, many people should have met the interviewer asked such questions, how should we answer? Here smoke to share their own for the Enterprise station optimization of several views!

Jar, QQ group see a lot of beginners are discussing the title of how to modify, changes will be how, keywords should be how to write, describe how to write to attract people and so on, this is what I have experienced before, but really want to optimize the operation of the site can not be so hasty, with arbitrary to make changes, We should make the optimization strategy through analysis to make the reasonable and reasonable!

One understand: Start a new website, first should be familiar with the industry, understand the company!

Different industries will have different optimization strategies, different companies will also appear the same way of operation, such as SEM-oriented companies, do SEO need to cooperate with the SEM to operate, and can not blindly from the perspective of SEO to look at the problem, otherwise it will be inconsistent with the company!

Second detection: Detect the overall situation of their own website!

When doing this work, we can do it from a few points:

Industry Key Keyword Rankings

Site collection, reverse chain, the rate of collection and other data

According to industry analysis, determine the main keywords of the website

Analysis of site structure, keyword layout is reasonable

Analyze the content to meet the website theme, whether it is the quality content

Three analysis: Competitor's website situation

To do optimization, the enemy win, we understand their own situation, and then understand the situation of competitors, in order to correctly know the next step and the formulation of the plan, it will not be blind! What should competitors start to analyze?

Analyze competitor's website age, included number, outside chain number and so on specific data

Analyze competitor website Target keywords and long tail keyword rankings

Analyze competitor website structure for better location

Analyze competitor content writing, article originality, update frequency, etc.

Four monitoring: monitor the implementation of the program and site changes, periodic inspection effect

Internal and external work is done, it needs to be strictly in accordance with the program to implement, to achieve the effect controllable, the results can be predicted, in the stipulated time to achieve the desired effect! At this time we need to the site as a whole have a strict monitoring measures, including the site all keywords ranking situation, site content outside the chain building dynamics and so on

For the enterprise station, we can not operate a lot of things, so can be involved in optimization to achieve the ultimate, as far as possible to achieve data control, such as the site title of the modification, not to say that they want to change, but should be based on industry keywords, competitor keywords, their own strength and business products to determine, otherwise only the more chaos !

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