On the "free" marketing model of Network Marketing

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"Free" mode, has been the business of marketing tools, the use of people love the characteristics of cheap marketing. The author recently learned that the SEO training industry to kill a dark horse, its biggest marketing feature is the use of "free" mode to do SEO training. And for this thing on the internet caused a lot of attention, some people think that this is a marketing trap, is a kind of trick. Today I would like to talk about personal views on this matter:

Is "free" really a trap?

Through the SEO free training of this event, "free" marketing model began to be a lot of people's attention. Some people are questioning, some are optimistic, and many are on the sidelines. So the "free" marketing model is good or bad?

In fact, from the marketing point of view, "free" mode, is just a marketing strategy. By providing some "free" products or services to attract more customers, so as to pave the next step of marketing. We usually encounter such a marketing model in real life or on the Internet. For example, some third-party storage network, the first to provide you with free 500M or 1G of memory if you want to have more storage, then you will pay. The most typical and we are all in the use of QQ, do not charge it? But if you want to be a member, want more space, and want more service, then you have to pay for it. In addition to Google's advertising cost of the marketing model, these are the typical case of free marketing, these you can say they are traps?

So how can it be a marketing trap? In my opinion, the marketing trap mainly refers to the value you pay more than what you get. Usually some bad business, use "free" marketing this point to lure consumers, their products or services are not satisfactory. Well, this is a marketing trap. Therefore, the difference between free marketing is not a trap is mainly to see whether the business can provide customers with sufficient value. And we are not able to kill a stick, that "free" mode is the marketing trap.

Free mode is to play the emotional marketing card

Free mode is actually a business to play an emotional marketing card, free marketing is just the first step. If you know Liukeia marketing, you will understand that this is a potential customer. First, through a certain amount of interest to allow customers to go to their own fish ponds, so as to establish a customer database for their next deal, chasing sales to prepare. Business in giving customers a certain benefit will be easy to gain the trust of customers, and thus cultivate customer loyalty. Once the customer has a certain degree, then the merchant then launches some other charge service for the customer, the customer also will very naturally accept. Because he has accepted the merchant from the heart, the merchant and the customer already have a certain "affection".

The pros and cons of free mode

First for the business: Marketing "free" mode its advantage lies in the ability to quickly reach customers and establish customer loyalty, for the next step of marketing to pave the way for business. But its disadvantage is that the products or services provided must be valuable to the customer! And just started the "free" pay, need to do business first to make a loss. Like today's electric-business bosses are trying to get more market share by burning money to buy customers. If you want to have enough market share then you need to have enough money.

For consumers: The advantage of the "free" mode of marketing is that it can give us more benefits. But we also can not only to cheap and loss of greater benefits, because in this "free" mode, consumers are easy to follow blindly, blind, and confusedly believe that the bad business, the result is far less than we pay more. Let yourself really into the bad business of "free" marketing trap.

If you are a business (shop sourcing http://www.feiyusm.com), you have to understand whether you have the strength to do "free" marketing. You can bring something really valuable to your customers and whether you can offer something more valuable when you charge the customer. Do not think of "free" gimmick to cheat the customer's trust, you can only cheat for a while but can not cheat a lifetime! If you are a consumer, then you have to always remember a word "there is no free lunch", as consumers must have the ability to distinguish, to think more, can not blindly covet cheap believe business words, otherwise this " Lunch "but eat bad belly!"

The author of this article Zhang, reprint please specify! Thank you.