On the free strategy of website operation strategy

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Recently just finished reading a book on the internet Marketing, the book also mentioned the "Free strategy" aspects of things, and today by the way to summarize over the years engaged in the site planning and operation of some understanding and understanding. Remember someone once said: "Free is often the most expensive!". I forgot who said it, of course it doesn't matter, it's important that we really understand the meaning and strategic thinking from the words.

"Free is to charge, free is for the future more charges." Think about the great revolutions and innovations of the Internet, first of all, of course, the "Grand Game" strategy from the charge to free, the fact that it proved its success, it created a Chinese game history of a new model, free strategic model to make the pot full of money! Free strategy to say exactly that should be the early foundation of the service free, The need for high-end special services to charge, free games so that countless game enthusiasts into the game of the world, because of free, it seems to take advantage of the same! Speaking of this, in fact, this is related to psychology, like the life of a saying: Ten cheap nine love, not to mention the free. Now many businesses use this means to bring a huge turnover, with a number of small gifts, coupons and other forms to attract attention, so that consumers follow the idea of the business step by step into his set up the trap, until the flower of the body to go. Back to the grand free strategy, such as players play to a certain level, and then want to enter the next level will have to spend money, watching the time spent a few months to practice the number is terminated? Better equipped with more exciting content to remind you not to give up, so you are "charged".

Another thing to talk about is the cosmetics "free trial outfit", as a friend of the CPS Alliance advertising must be not unfamiliar, in many online shopping malls often see "free trial Installation", as long as you apply and leave the address, they will send you experience, you may wonder if they will really send? is quality guaranteed? I tell you, they are really sent, and the delivery of things is definitely the best quality. Why do you say that? If you think about the quality of the things you send, and if they don't work, will you choose to buy their products? Absolutely not. For businesses that is also the most failure, the original shape of the image are destroyed, it is like moving stones to hit their feet! Only they send the thing is good quality, and better than other similar products, then his free strategy is considered successful, when the user used a free experience installed, the effect is outstanding, so the desire to buy, When they generate first-time consumption, the merchant is profitable.

In fact, the use of free policy examples everywhere, open source source program station is so, first, the use of free means to attract a large number of users, and then provide a part of the paid services, of course, the prerequisite must be your program to do very good, full-featured, will have a lot of users to use, through word-of-mouth dissemination, and constantly expand customer base. Some might think that, since the whole program is free, why would anyone choose to pay? In fact, it is very simple, paid services that part of the special needs and modules, and so on, you think, a company want to build a station, if you ask a development team to make, staff wages and other costs, to do this site, Costs may be ten thousand or twenty thousand or higher. Moreover, after the Web site development, you do not need these technicians to design or modify, leaving only a maintenance staff is enough. It may cost more than that to ask a tech-top-notch person. So combine cost and time and product quality angle to consider, spend thousands of yuan to buy their open source program directly, and they will provide complete service, what technical problem they can solve for you. Is the so-called spend a penny to do big things, why not?

For the free strategy, I also small try, the current effect although not very big, but I believe that through the accumulation of time, customer resources continue to accumulate in the future one day will bring me a very good return. My site is a dedicated training institutions and schools to provide free training information portal Network, the current training network competition is also very fierce, but most of the training network is a direct collection of agency fees and advertising to generate income. Because their model is the charging mode, now everyone is keen to free things, which platform is free to release training information on where to publish, like large information classification stations, such as: Word-of-mouth network, net. Full of this information, because of free, so the flow is big.

In short, free strategy with good, can give you unlimited opportunities and wealth! Just write so much, friends, and see if your site is also suitable for the free strategy? Write these aims to stimulate, only represent the personal point of view! Welcome to the Common exchange: qq:155242493

This article originates from: Training 361 Information Network (free to release training information portal network) www.peixun361.com reprint please specify!