On the function and editing skill of the post in the website optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Site optimization is divided into station optimization and station outside optimization, one of the site optimization, including website structure design, site domain name space selection, etc., in these ready to operate a website, excluding these, the site's business is nothing more than to add content to the site, write articles, then on the site to write articles on what skills, It and we blog in their own QQ space on the same, for the network editors need to understand the site to optimize the role of the article in the station and editing skills, so that will play a greater role in the network editor's own value and Web site traffic maximization. Now let's start with a segmented explanation:

One: The role of the article in website optimization

Regularly updated articles can be added to the website article included, after the collection can bring the rankings, with a ranking can bring traffic. Site editors to understand the purpose of the site article optimization, through the site keyword writing so that the article was included to obtain a good search engine rankings to introduce more traffic. Site editors should be careful to write original articles, do not copy other people's articles, so that the search engine has no meaning and value. At present, by copying or false original articles can also be included, but may be a period of time included in the page will disappear, this is the shortcomings of replication and false original, the Internet similar articles too much, search engines do not need so many articles, here need to know as a small station can not be compared with the stations, Major stations refers to Tencent Sina a type of large-scale information community website, such sites to reprint other sites reproduced in the original article can also be indexed by search engines, this is because these sites by the search engine Trust, So the general station will appear a situation is their original articles by the search engine after the site is reproduced after the search engines will find their own pages in these main stations behind, the reason is that their comprehensive ability to do not compare with the station.

Second: Title of the article titles optimization skills

The user is through the search engine searching keywords into the site, here to enter the site most of the portal is the inside page of the site, there is also the case of the homepage, a website through the inside page to enable users to access the site to explain the internal optimization of the website in line with the search engine flavor, a site 70% traffic to be from the site within the page, Such a site is successful, the first page to obtain traffic accounted for only 30%. The homepage does not have so many key words to place, only the inside page can place a large number of keywords, the key word of the homepage is the most important and most difficult to optimize the website theme in the whole website, the inner page keyword refers to the words which are derived from the key words that have been determined on the homepage, most of which belong to the long tail key word, Less competitive, can bring flow, high precision. According to the above situation can not ignore the editorial role of the post.

The description of the article title should grasp a principle: Around the site column keyword or column matching the long tail keyword to update the article, coupled with the streamlining of lively and interesting choreography to attract the attention of the search results will be repeated title of the impact to the minimum, the search engine ranking is also beneficial. This can go to the major forums to see the title of the user to learn from the experience, to become a "title party" to do the basis.

1. Article title to: Keywords + column page (Channel page) + site title

2. The keyword in the article title appears once, two times may bring the user reading experience is not good, will also scatter the keyword ranking

3. The length of the article title should be controlled within 36 words, in search engine results in excess of the part is not shown. Usually around 20 words

4. The keyword in the article title is more important than before, so write the title of the article as far as possible put the keyword in front, but do not affect the user reading experience.

5. The article title generally does not use the company name, the article title may add the seasonal area time and so on special words modification

6. The page title on the website cannot be duplicated

Three: The content of the article optimization skills

In the title of the article can be based on the title to write articles, writing articles may need material material, you can find information on the Internet to integrate, rather than from the Internet to copy sticky stickers, such articles may be included, but not very useful. Tips for writing articles:

1. Article words do not need too much, too much text not only users may not bother to read, but also dilute the density of keywords. General an article about 500 words can be.

2. The article is not original is the best, if an article original degree is very high, but for the user is not helpful, but also futile, the site's article to users useful, can reduce the user jump rate.

3. The article may use the total-cent-the general form to write, the article section writes, has the paragraph, the user has seen the clarity. The writing can also be divided into paragraphs, and each paragraph may be summed up by a few words or by a number of paragraphs.

4. The article may place the picture, but the picture wants the correlation, the picture size as small as possible, this opens the webpage to load the speed to be quicker, in writes an article about the coffee, the picture is a beautiful woman's pure photograph, this article will be very shocking. The placement of the picture can be placed at the beginning of the article, can also be placed in the middle of the paragraph, the picture around the text description can bring keywords.

5. Article font is generally set to the default font, font size is also set to the default. Font Color is black

6. Font paragraphs need to be empty before the paragraph.

7. Do not appear in the article some messy symbols, with the content of the article not related to the symbol pattern

Four: The article key word and the inside chain anchor text layout skill

What is a keyword: the keyword is the user search engine words: For example: Apple is a keyword

Long tail keyword is a long word, users have needs: such as how to peel apples

1. The keyword density is about 2% to 8%, and the keyword density refers to the total number of words and the percentage of other text that the keyword appears in the Web page. Do not deliberately increase the keyword density, as long as the keyword each page contains four to five, the customer experience is good.

2. The title keyword on the site page can not be repeated, so as not to create a search engine included in the page does not want to be included in the page is not included

3. In the text of the keyword layout, the text of the previous 50~100 keyword will have a relatively high weight. So in the first paragraph of the beginning of the article must appear the relevant keywords, the middle part can be reasonable interspersed, the end of the place to emphasize to do the first and last echoes, the article more words, the frequency of the keyword appears will be larger, to 500 words about the article to calculate, generally appear 2~3 times on the appropriate, as for more words of the article, 4~5 time also can, avoid frequent keyword, lest be search engine think you are cheating, do not like. As for the keyword density, if this layout is maintained, the keyword density should be between 2%-8%. In the body of the article, the keyword synonyms can be crossed, this has a good advantage: one can avoid the occurrence of the keyword density is too high, and secondly can also improve the probability of the article is searched.

4. The text font is unified black, especially the key words do not set to the same color as the background, this is cheating method. The font color is too dark and too bright for users to read the article is a bad experience. Keywords can be appropriately bold.

5. Keyword writing, and tag tag to keep the same. Tag tag refers to the HTML encoding of the Web page has several meta Tags: title tag, description tag (Description tag), keyword tags (Keywords tag), and so on, see the source code of the Web page can see these tags. In the Web site Admin if support tag fill in, you can fill in the keyword description tag information.

6. Anchor text can not take the whole paragraph or the whole paragraph of text to do, so that the user experience is not good, also can not highlight the key words, according to the definition of anchor text is the key to the link can be.

7. Anchor text to diversify, not in the station article all appear the same anchor text, lest let search engine think in cheating, a page keyword can have 3 to 4, first select 2 key words, with these 2 keywords do a lot of anchor text, Then select 1 to 2 long tail keyword to do a small number of anchor text links to prevent the optimization of excessive also satisfied with the extensive anchor text

8. Anchor text chain should be incorporated into the content of the article. Can't write an article about coffee with a link to an apple. For Web sites with column pages, some column anchor text is the keyword can also be placed in the article if with relevance

Anchor text is a simple text, such as "Apple" and then add a hyperlink to the text, then the "Apple" is the anchor text. Click the keyword to enter the site. In the post in the station, appropriate in the article to add anchor text can promote the entire website articles included, enhance the overall weight of the site.

Summary: The above is the author's experience in the work of summary, hope to just contact the network editors have a little help, know that there are some skills in the network editing can be used, in the editor to realize the fun of the network, in practice to constantly understand the experience, improve themselves, this article by the Business of micro-letter http://www.35wx.com/prepared, reproduced please specify.