On the function of soft-text marketing in website propaganda

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Before the network compare fire marketing methods: such as mail marketing, forum marketing, blog marketing and so on, the current effect has been less than before, so now again popular search engine marketing and soft marketing. These two marketing methods are currently in the network marketing more useful, today to focus on soft marketing, but because the soft marketing is directly conducive to search engine marketing, so today on the combination of these two marketing means to talk about my personal views.

Search engine marketing, it is estimated that we all understand, is the keyword ranking or price, in search engines, others search related keywords, such as: Pearl, your site is ranked in the Search engine home page. Some are natural rankings, some do the price. Anyway the result is on the home page. This way you are more opportunities to be found, and more opportunities to deal.

Soft Wen Marketing, it is estimated that most people understand, but may also be unclear, today I will simply say what is soft marketing and soft wen marketing what benefits.

As the name suggests, Soft Wen, is definitely the article, by writing an article directly or indirectly promote your product or website, as to how to write it? That is the problem of skill, anyway, whether from the front or side, the ultimate goal is to publicize your things. For example my website: (together), must revolve around the exchange cooperation and so on write. Whether from the buyer's point of view or my point of view, Soft wen, must make people feel that he is advertising, let people see really good, helpful. For example, I write an article on how to defend the true and false pearls. Then in the article appropriate to mention my site, so for people who want to know this knowledge is very helpful, he read your article, you know how to debate the true and false pearls, and to understand the true pearl of the people, must be a plan to buy pearls, or he will not understand, so if the article is well written, Properly guide viewers to your website to consume. Believe that more than you spend a lot of money to advertise, because now people on the ads can be said to be rebellious, a look is advertising, do not click. Of course, if you have more money, the necessary advertising is to do, but we are talking about the theme of soft Wen marketing.

Anyway, the purpose of the soft text is to publicize themselves. As to what method, what kind of article to write, each person according to his own situation. The current success is more successful:

360 Security guards

People who believe that they often surf the internet are familiar. This Trojan horse as the main function, relying on soft wen fried as the main marketing software, now ranks among China's largest security software ranks. However, this is only a prelude. Some time ago, 360 again launched free anti-virus software, but also with more aggressive soft text offensive, overwhelming the newspaper, the network Soft Wen published.

Search Baidu's News search bar, you can find on the waking soft text distribution in the major network media and newspaper media:

Example:

Zhou again carry free banner into antivirus field 360 to leather antivirus software manufacturers ...? Pacific 2008-7-18 14:41

Antivirus software first life free version? Gazette Net 2008-7-18 14:29?4 news >>

Use Internet ideas to do software Qihoo push free anti-virus software (1)? Sadie 2008-7-18 13:15?6 News >>

Use Internet ideas to do software Qihoo sacrifice permanent free anti-virus software? China News 2008-7-18 11:35?8 News >>

360 Free antivirus software first time experience? Donews 2008-7-18 11:26?2 News >>

360 Antivirus software Permanent free no profit mode? Xinhua Liaoning Channel 2008-7-18 10:47?4 News >>

Antivirus software to lift the free war? Computer World 2008-7-18 10:21?2 News >>

Exclusive report: 360 free antivirus software first time trial? Sadie 2008-7-18 09:54?2 News >>

Qihoo 360 Releases Forever free anti-virus software for users? Xinhua 2008-7-18 09:44?3 News >>

Antivirus software from this free virus earshot Dixie flee? China e-mail network 2008-7-18 09:34

Shenzhou Computer

Recently, Shenzhou computer in Sina home made a very shocking soft text ads, the effect is surprisingly good! The soft text title is "The summer to promote thousand Yuan good gift crazy send Shenzhou Hot value This select (Photos)", the content posted in the Sina Guangdong Channel, the title in Sina News area on the top of the left to do the entrance link, estimated clicks in millions.

Soft Post Content page:

The Thousand Yuan good ceremony crazy to send Shenzhou hot value of the selected (Photos) (Sina Guangdong Branch Station Science and Technology channel)

Dual-core Ben 2699 Yuan Shenzhou notebook to promote the big price reduction (PHOTOS) (Sina Guangdong Branch Station technology channel)

All of the above two examples are more successful, of course, there are many more than one example, soft wen marketing, if your promotional costs, you can like the Shenzhou computer, such as Sina in the portal propaganda, although the cost is high, but very effective, if you do not have a budget in this area, it does not matter, like 360, Write more soft text out. Then find a few people to the major sites to publish, of course, if you know a name station webmaster, you can let him help you recommend it out. This not only can bring you a considerable amount of browsing, there will be a lot of webmaster reprint your article. In this way, not only directly to bring you benefits, but also to your site to bring unexpected surprises, many webmaster rely on collection to do the station, if your things useful, a lot of webmaster will be obliged to help you reprint. This will increase the external links of your site. If your site has done keyword optimization, then your site in the search engine weight will increase, ranking naturally easy to the first page. Previously said that with the search engine has the relationship is this. At present, many webmaster use soft wen marketing to promote. Very effective. Like the article I published today, if also be a lot of website reprint, especially big website, then my website: (zhadui8.com) also will be cut together, my website is mainly the forum form, is to want the boat industry person to find a partner, or with the hobby people together, Then I related to the key words: get together, entrepreneurial cooperation and so will be very easy to line up to search engine homepage, this is very good for me. Anyway, if you do soft wen marketing, you must remember not to forget your purpose, is publicity, but at the same time must write to others useful articles, or others look at you is advertising, no value, then you are wasting time. Others would like to see your things because your things are useful to him.

I think Tong did a good job in this area. He can be famous, presumably also rely on soft wen marketing this channel. Also because the soft wen, brought him a lot of benefits.

said so much, and almost, if your business is worried about publicity, make a soft marketing estimate good. Now the high level of writing a lot of people, the company has to use up, the company does not have the talent, please write is not difficult, dozens of yuan to write an estimate also has a lot of people do. And then ask people to publish on all the major websites. If necessary, you can do some vest to the top stickers, comments. The more popular, search engines more attention, while watching the stickers also like to see popular. For you. is to spend some time and energy. The harvest is greatly good.