On the fusion of key words ' commercial value

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Regarding "The commercial value of the key words", some people think that through the Baidu index and search times to the words are commercial value, but also some people think that the key words of the flow of the greater the commercial value of this word, for these two views can not be denied, Wei believes that a word has no commercial value keyword is to see what kind of user groups The word brings, and whether the user base brought by this keyword can generate economic benefits.

With the rapid development of the SEO industry, many of the same customers tend to choose the keywords are also biased in the same category, this is even the previous hot key words are also more popular one of the important reasons. In fact, the goal of the keyword should not only flow or adapt to the trend, it should be just for business value, that is, return and pay to maximize.

Flow and value is not contradictory, why do many people like to choose more popular? The reason may be complex, but more should be misleading. Hot Key words spend a lot of energy to do up, the return can not be directly proportional to the gap is getting bigger. Perhaps the flow of customer contributions after the most is in contrast, visit, rather than buy or really generate benefits. The real demand of customers, not to use a very wide range of words to find, but use accurate words to find, at least this proportion of the final transaction probability is very large.

Also, a friend recently took a single financial he chose the keyword when it is easy to select the word "t+0", of course, this is very much in line with the hearts of most people, carefully analyzed, the word is very difficult, the index is basically above 1W, a new station to make achievements to be really not easy, Pay and return in the end is difficult to scale, after I explained the relevant situation, he chose "stock t+0 and stock trading platform", because his main business is this.

The rapid development of the SEO industry, more and more people use the search engine to develop business, we should take into account the business value of the key words, pay and return to a certain proportion is worth doing, otherwise in the strategy of making a big mistake. I remember having a client early, do whitening products of the new station, must do whitening freckle this kind of word, in fact, he is selling whitening freckle mask, requirements March must achieve the effect, I opened a relatively high price, because in March do out of really need a lot of energy and time, customers feel expensive, Have not accepted my suggestion to do whitening freckle mask such words. Later find someone else to do, the price should and I had to general product keywords almost, did more than a year, have not seen the rankings up. Regarding this kind of operation the way, to the customer is not cost-effective to the seoer, if can guide the customer correctly, does own professional customer, then returns at least very reasonable.

More importantly, the trend in the field of specialization is now more pronounced, and from the subdivision of the field to a wide range of successful site is the classic development, such as the Dayton, before is specialized in selling trousers, now everything is sold, there are all customers, now also sell everything, they are from the subdivision of the field to today. So when choosing a keyword, you must consider the commercial value of its existence, because it is only based on the above we can make a profit.

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